Automatic Merchandiser

NOV-DEC 2014

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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I'm going to share an easy way to look at any account to see if it's making money by using a simple Proft & Loss (P&L;) Formula. Once you obtain all the percentages and costs needed to insert into the form you should be able to check any account, large or small, to see if it's proftable. In the example form above, the imaginary account is ABC Company providing sales of $65,000 per year with one snack and two soda machines, one selling 12 ounce and the other 20 ounce sodas. I used the same format to check all of my accounts, even those doing over one hun- dred thousand dollars a year in sales. The form should be updated monthly to refect the different percentages and costs needed to apply to the P&L; formula. Being able to easily look at the small accounts is what provides the best information. Was the account proftable? If not, how can we make it proftable? Can we ask to lower the commis- sion, and/or raise prices? And if those solutions wouldn't work, do we stay or do we go? Are You Making Money? Create a simple proftability formula for each vending account to fnd out. By Dominic Finelli, Contributing Editor D 800.524.5210 600 East Wayne Street Celina, Ohio 45822 info@thiemantailgates.com www.thiemantailgates.com Raising Performance to New Levels Quality Liftgates for Every Application Full line of liftgate models, plus special applications Railgates, Stowaways, Conventionals,Side Loaders, & Pickup/ Service Body Models Sales and Service Available from a Nationwide Distributor Network uring the everyday operation of your vending business do you ever check to see if you are mak- ing money at an individual account? Is it doing what you thought it would do? Is it worth keep- ing? You can't just look at sales and think that everything is good. 26 Automatic Merchandiser VendingMarketWatch.com December 2014 ADVICE TAILORED TO THE 1 TO 4 ROUTE OPERATION S M A L L O P ACCOUNT PROFIT & LOSS WORKSHEET *** ABC Company doing $5,000 in sales over 4 week period. SALES Snacks $2,500 12oz Sodas $1,000 20oz Sodas $1,500 TOTAL SALES $5,000 COST OF PRODUCT Snacks at 19% (from cost %- P&L;) $475 12oz-units-1333 @.296 $394 20oz-units-1200 @.596 $715 TOTAL PRODUCT COST -$1,584 GROSS PROFIT $3,416 OTHER EXPENSES Sales tax @ 6% $300 *Direct labor $501 **Indirect labor & Adm. — 32.3% $1,615 TOTAL EXPENSES ASSOCIATED WITH ACCOUNT - $2,416 INCOME FROM ACCOUNT $1,000 Add rebate % — 2% X Sales +100 TOTAL INCOME $1,100 or 22% Less commission to account @10% of gross sales -$500 NET INCOME $600 or 12% Notes about Product & Loss chart * Direct labor For direct labor we took the route's total sales of $7,000 per week and the driver's salary of $700 per week. Account ABC Co. generates $1,250

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