Elyssa Allahyar-Steiner, Vice President of
Sales & Marketing, Avanti Markets Inc.
Allahyar-Steiner joined the industry in
2010 and has risen to the position of Avanti
Markets Vice President of Sales & Market-
ing. During that time she has become active
in NAMA's Emerging Leaders Network, NAMA Govern-
ment Affairs Committee and NAMA Events Committee.
Although she works solely in the micro market industry,
her industry strategy is to inspire, motivate and encour-
age operators to be a part of the re-birth of the industry
through all segments.
Brad Bachtelle, President, Bachtelle
and Associates
With over 30 years of experience in vend-
ing, Bachtelle has extensive experience as
a vend operator, vend product distributor
and industry consultant. Bachtelle has
authored and presented NAMA micro market seminars
and regional presentations at ACE and CAVC/AAMC
meetings. Bachtelle publishes the annual micro market
channel census.
Lori Salow Marshall , Founder & CEO,
BYNDL, Inc.
Salow Marshall has been instrumental in
creating a mobile payment and consumer
engagement solution targeted at driving
greater interaction between operators and
consumers, to enable better service, greater loyalty and a
deeper understanding of consumers based on real data. She
believes operators need to have common front end mobile
app interaction across various machines and services, and
common processing and reporting on the back end systems.
Doug Haddon, Global Director and General
Manager, Intelligent Vending, CPI
Haddon began in the vending industry in
1999 and has since been helping to develop
and market telemetry that is future-proof
for operators. With Haddon's guidance, CPI
integrated a redesigned cashless bezel and new digital dis-
play screen for a project with Coca-Cola. Haddon's vision
for aligning micro market, OCS and vending is to create
a seamless view and management of all three avenues
available in one location, accessible from anywhere.
Allahyar-Steiner Salow Marshall
Bachtelle
Haddon
Congratulations
Elyssa Allahyar
Avant Markets would like
to congratulate Elyssa
Allahyar for being recog-
nized as a Pro To Know!
She is a true value to our
company and to the Micro
-Market industry! We
appreciate all of your hard
work and everything you
do!
www.AvantMarkets.com
1-888-937-2826
16 Automatic Merchandiser VendingMarketWatch.com December 2014