"because I know customers will be so
much happier with a market." Plus,
he adds that maintenance costs go
down because many issues, such as a
kiosk problem, can be fxed remotely
with a reboot from a cellular phone.
Promotions offer big benefts
"We do a lot of promotions," said
Jacob Plassman, micro market buyer.
It helps MVVC take advantage of spe-
cial offers from manufacturers as well
as create excitement in the micro mar-
kets. According to Jacob, the most
popular promotion is the "Buy 4 and
get the 5
th
free". Micro market cus-
tomers must use their market card to
take advantage of the program, which
also helps lower cashless transaction
fees and increases the information
the company knows about each micro
market location.
MVVC also runs promotions on
social media, especially Twitter.
"That creates customer enthusi-
asm," said Jacob. Quarterly, Jacob
will take advantage of the aggressive
marketing deals USG has developed
with suppliers and manufacturers.
"USG facilitates the deals and pro-
motions, and then we carry them
out," he said. "They have been very
helpful." There are always kiosk
commercials running, advertising
the specials and shelf danglers,
which are available from USG.
Commissary staff has increased since the addition of micro markets at MVVC.
June/July 2016 VendingMarketWatch.com Automatic Merchandiser 43
O P E R A T I O N P R O F I L E