SPECIAL
ANNUAL
REP ORT:
STATE
OF
THE
COFFEE
INDUSTRY
FUEL CHARGE ACTIVITY
CHART 10A: COMPANY BILLED CUSTOMERS FOR FUEL, 5-YEAR REVIEW
● YES ● NO
45.7%
43.5%
56.6%
2008/2009
54.3%
68.3%
2009/2010
38.7%
38.3%
30.5%
61.3%
61.7%
2010/2011
2011/2012
2012/2013
CHART 10B: HOW MANY CUSTOMERS WERE BILLED, 5-YEAR REVIEW
● ALL CUSTOMERS ● ON SELECTIVE BASIS
33%
67%
31.2%
50%
68.8%
2008/2009
33.3%
51.4%
56.4%
66.8%
51.4%
50%
2009/2010
43.6%
2010/2011
2011/2012
2012/2013
CHART 10C: HOW OFTEN WERE CUSTOMERS BILLED, 5-YEAR REVIEW
● ALL DELIVERIES
7.5%
7.5%
● SPECIAL DELIVERIES ● HALF OF DELIVERIES ● LESS THAN HALF ● ALL WHO DON'T OBJECT
3.5%
18.8%
20.8%
81.5%
75%
32.5%
33.3%
6.3%
7.5%
5%
5.6%
2008/2009
2009/2010
CHART 10D: AVERAGE AMOUNT
CHARGED FOR FUEL PER DELIVERY,
5-YEAR REVIEW
5
4
2010/2011
$4.34
$3.50
47.5%
55.6%
75%
$3.80
5.6%
2011/2012
$4.15
7.5%
2012/2013
$3.94
3
2
1
0
ers, at least to the consumer, is available in multiple channels. Keurig has
become a well-known brand name in
most of the U.S. and its K-Cups® are
available for competitive prices in
26
Automatic Merchandiser
2008/09 2009/10 2010/11 2011/12 2012/13
nearly every retail channel, including wholesale on the internet. Operators report diffculty policing their
single cup locations and preventing
them from buying K-Cups elsewhere.
VendingMarketWatch.com
September 2013
As a result, OCS operators are
experimenting with both generic
K-Cups and other, similar cartridges
that work in the same brewer. They
are also experimenting with alterna-