Automatic Merchandiser

AUG 2015

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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CONSULTANT REPRESENTATIVE, ITSL MEDIA REPRESENTATIVE 1233 Janesville Ave., P.O. Box 803, Fort Atkinson, WI 53538-0803 BUSINESS STAFF PUBLISHER Ron Bean Telephone: (920) 568-8386 E-mail: Ron.Bean@ INTEGRATED MEDIA Michelle Scherer Telephone: (920) 568-8314 E-mail: Michelle.Scherer@ LIST RENTAL Elizabeth Jackson Account Executive Merit Direct LLC Telephone: (847) 492-1350, ext. 18 E-mail: EUROPEAN SALES Julian Maddocks-Born Sales Director, +44 (0)1442 230033 Benedict Hume Sales Manager +44 (0)1442 288287 EDITORIAL STAFF EDITOR Emily Refermat Telephone: (920) 563-1615 E-mail: Emily.Refermat MANAGING EDITOR Adrienne Zimmer Telephone: (920) 563-1651 E-mail: Adriennne.Zimmer SUPPORT STAFF ART DIRECTOR Erin Brown PRODUCTION DIRECTOR Steve Swick PRODUCTION SERVICES Barb Evenson Telephone: (920) 563-1629 Fax: (920) 568-2392 E-mail: AUDIENCE DEVELOPMENT MANAGER Debbie Dumke PUBLISHED AND COPYRIGHTED 2015 BY CHIEF EXECUTIVE OFFICER Chris Ferrell CHIEF FINANCIAL OFFICER Ed Tearman CHIEF OPERATING OFFICER Blair Johnson EXECUTIVE VICE PRESIDENT Gloria Cosby VICE PRESIDENT, TECHNOLOGY Eric Kammerzelt VICE PRESIDENT PRODUCTION OPERATIONS Curt Pordes VICE PRESIDENT, HUMAN RESOURCES Ed Wood VICE PRESIDENT, MARKETING Gerry Whitty DIRECTOR OF DIGITAL BUSINESS DEVELOPMENT Lester Craft All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or retrieval system, without written permission from the publisher. Reprint Sales: For reprints and licensing please contact Brett Petilloat Wright's Media 877-652-5295, ext. 118 or bpetillo@ Subscription Policy: Individual subscriptions are available without charge in the U.S. to vending operators, coffee service operators, product brokers, and product and equipment distributors. Subscribe online at Publisher reserves the right to reject nonqualified subscribers. Individual subscriptions are available at the following rates: For one year, U.S. $35 ($70 for two-year subscription), Canada & Mexico $60 ($105 for two-year subscription); all other countries, payable in U.S. funds, drawn on U.S. Bank, $85 per year ($160 for two-year subscription). Single issues available (prepaid only) $10.00 each. Canadian GST# 842773848. For Change of Address or subscription information, click on subscribe at, call toll-free 877-382-9187 or 847-559-7598 or email: circ. AUTOMATIC MERCHANDISER (USPS 017-280) (ISSN 1061-1797 print; ISSN 1948-5697 online) is published eight times per year: March, April, May, June, August, September, October and December by Cygnus Business Media. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send all change of address to AUTOMATIC MERCHANDISER, PO Box 3257, Northbrook, IL 60065-3257. Canada Post PM40612608. Return Undeliverable Canadian Addresses to: Automatic Merchandiser, PO Box 25542, London, ON N6C 6B2. Volume 57, Number 5 Printed in the U.S.A. Online Exclusives BLOGS, PODCASTS & VIDEOS ▶ EDITOR'S BLOG: What Exactly Does Advocacy In Vending Mean? ▶ GUEST BLOG: 5 Tips To Build A Brand In 2015 ▶ EDITOR'S BLOG: Could Adding A VMS Fetch A Higher Price Tag For Your Company? AVAILABLE ONLY AT VENDINGMARKETWATCH.COM ▶ VIDEO: 2015 State Of The Vending Industry ▶ VIDEO: New NAMA Chair Talks Big Ideas 12087952 SPECIAL REPORT Only Available on the Management Channel & Visit or have it delivered to your inbox at display Q V E N D I N G Q U A R T E R LY V Sponsored by Vending Industry Confdence Slips In The Second Quarter Operator confidence dropped from 133.71 to 128.9.

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