Automatic Merchandiser

AUG 2015

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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Page 17 of 47

The Perks Of Pre-Pay By Adrienne Zimmer, Managing Editor The advantages of implementing pre-paid micro market accounts far exceed liability and security concerns that accompany them. he benefts of operating a micro market include the ability to offer fresh food, to provide larger sizes and a wider variety of products and, in most cases, favorable revenues. In fact, NAMA data reports that the average micro market sales per opera- tor are $427,500 per year. Yet there is one outstanding perk of the micro market that gets overlooked: pre-paid micro market accounts. Most micro market providers offer pre-paid account solutions (also known as stored value accounts) where users simply log into their spe- cifc account and are prompted to load funds using cash or credit/debit for future use at the micro market. Ways to access those pre-paid accounts can include physical micro market cards, key tags, employee badges with linked micro market accounts, pin codes and passwords, and biometrics such as fn- gerprints. For the micro market user, pre- paid purchases can result in loyalty points that lead to future rewards. For the micro market operator, pre-paid accounts provide a plethora of benefts that include minimized card processing fees, increased con- sumer engagement and loyalty, higher spending per transaction than cash and being paid in advance of the purchase. The perks of operating pre-paid micro market accounts far exceed the liabilities and challenges that accompany them. Free up capital One of the most important factors of pre-paid market accounts is that in most cases, micro market provid- ers allow the operator to receive the T '' One of the biggest struggles in vending and OCS for years — for both small and large operators — is creating cash fow. With account balances in micro markets we are fnally able to remove some of this burden. '' Kevin Searcy, president of deORO Markets and owner of vending/OCS company Golden Brew Beverage 18 Automatic Merchandiser August 2015 M I C R O M A R K E T S E C U R I T Y

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