Automatic Merchandiser

OCT 2011

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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Contents C O V E R S T O RY 26 ▶ Untapped market: honor boxes F E AT U R E S 10 ▶ 34 8 ▶ V.E.N. Enterprises in Remington, Ind. grabs small locations with a thriving honor box business. Low overhead costs and an unsaturated marketplace make honor boxes a strategic add-on. A customer relations plan 16 ▶ OCTOBER 2011 VOL UME 5 3, NUMB ER 8 1233 Janesville Ave., P.O. Box 803, Fort Atkinson, WI 53538-0803 DE P A RTM E NT S 4 ▶ I See It By Elliot Maras, Editor 6 ▶ Vending- MarketWatch News OCS Update Research reveals 'hot buttons' for OCS growth and key consumer taste profiles. 30 ▶ Marketplace The Way BUSINESS STAFF PUBLISHER Gary Thom Telephone: (920) 568-8333 E-mail: ADVERTISING SALES Jenny Hallett Telephone: (920) 568-8314 E-mail: LIST RENTAL Elizabeth Jackson Account Executive Merit Direct LLC Telephone: (847) 492-1350, ext. 18 E-mail: EDITORIAL STAFF EDITOR Elliot Maras Telephone: (216) 360-0050 Fax: (920) 568-2333 E-mail: MANAGING EDITOR Emily Refermat Telephone: (920) 563-1615 Fax: (920) 568-2301 E-mail: SUPPORT STAFF ART DIRECTOR Erin Brown PRODUCTION DIRECTOR Steve Swick PRODUCTION SERVICES REPRESENTATIVE Barb Evenson Telephone: (920) 563-1629 Fax: (920) 568-2392 E-mail: DEVELOPMENT MANAGER Wendy Chady PUBLISHED AND COPYRIGHTED 2011 BY AUDIENCE and why you need one A changing business environment requires a strategic approach that considers how all assets relate to serving customers. Customers will pay for better water With increased customer education on filtration benefits, as well as better tasting coffee, water can be a profitable add-on service. 20 ▶ Considering self checkout? Variety and quality matter Operators must be retail merchandisers to make kiosks work. CHIEF EXECUTIVE OFFICER John French CHIEF FINANCIAL OFFICER Paul Bonaiuto EXECUTIVE VICE PRESIDENT, DIGITAL Tom Kohn EXECUTIVE VICE PRESIDENT Gloria Cosby VICE PRESIDENT, MANUFACTURING Tom Martin VICE PRESIDENT, AUDIENCE DEVELOPMENT Julie Nachtigal VICE PRESIDENT, TECHNOLOGY Eric Kammerzelt SENIOR VICE PRESIDENT, CYGNUS EXPOS Rob Brice VICE PRESIDENT PRODUCTION OPERATIONS Curt Pordes VICE PRESIDENT, HUMAN RESOURCES Ed Wood VICE PRESIDENT, MARKETING Gerry Whitty All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or retrieval system, without written permission from the publisher. Reprint Sales: To purchase article reprints please contact Foster Printing Services at 1-800-875-3251 or email Subscription Policy: BONUS CONTENT on ▶ HOT TOPIC: Coke's Freestyle offers unparalleled opportunities; Vending operators must speak up! 2 ▶ HOT TOPIC: Why Buffalo Rock Co. invested in cash recyclers for vending. Individual subscriptions are available at the following rates: For one year, U.S. $33, Canada & Mexico $49; $71 all other countries (payable in U.S. funds, drawn on U.S. Bank). Single issues available (prepaid only) $10.00 each. Canadian GST# 131910168. ▶ PRODUCTS, equipment and services. Automatic Merchandiser October 2011 Individual subscriptions are available without charge in the U.S. to vending operators, coffee service operators, product brokers, and product and equipment distributors. Subscribe online at Publisher reserves the right to reject nonqualified subscribers. For Change of Address or subscription information, click on subscribe at, call toll-free 877-382-9187 or 847-559- 7598 or email: AUTOMATIC MERCHANDISER (USPS 017-280) (ISSN 1061-1797, print; ISSN 1948-5697, online) is published nine times per year: January/February, March, April, May, June/July, August, September, October and November/ December by Cygnus Business Media. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send all change of address to AUTOMATIC MERCHANDISER, PO Box 3257, Northbrook, IL 60065-3257. Canada Post PM40063731. Return Undeliverable Canadian Addresses to: Automatic Merchandiser, Station A, PO Box 54, Windsor ON N9A 6J5. Volume 53, Number 8 Printed in the U.S.A.

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