1 Nielsen, 52 weeks ending 4/2/16
2 Nielsen Global, based on volume, 2015
3 RTi Research, Mondelēz International research, Aug. 1, 2016
4 Nielsen, Mondelēz International research, Sep. 9, 2016
©Mondelēz International group
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GRAB
GREATNESS
SOMETHING BIG
IN HAS ARRIVED
GRAB
Crunchy bits
of OREO
Cookie
Pieces
Vanilla
Creme
Filling
Rich Milka
Chocolate
Candy
Discover the Delicious
Innovation Ready to Help
Sweeten Candy Sales
Pieces
Vanilla
Rich Milka
Consumers love this perfect
blend of America's #1 Cookie
1
and Europe's #1 Chocolate
2
with the delicious taste
that scored an 8 out of 9
on average!
3
Introducing OREO
Chocolate Candy Bar
Viewed as
unique and
different
4