Automatic Merchandiser

FEB-MAR 2017

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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I wanted to do it right," said Brown. "I wanted to make sure that my cus- tomer was buying from the most up- to-date machines." Brown's goal was to create a unique vending experience for his customers, and his locations responded positively. It wasn't long before he placed his first machines. Trim costs with technology When Brown entered the vending industry, he noticed that while the majority of consumers were carrying credit and debit cards, many vending operations were not offering a cash- less solution. Early on in the process, Brown made the decision to integrate new vending machines with the latest technology, including cashless read- ers, in order to give the customer the best purchasing experience. Cashless means less errors and service calls, less monetary mistakes and a smaller amount of cash handling. It also cre- Operation Profile: ReFresh Facility Services Headquarters: Portage, IN Employees: 80 Technology providers: USA Technologies, VendSys Micro market provider: Avanti Markets February/March 2017 VendingMarketWatch.com Automatic Merchandiser 39

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