I wanted to do it right," said Brown.
"I wanted to make sure that my cus-
tomer was buying from the most up-
to-date machines." Brown's goal was
to create a unique vending experience
for his customers, and his locations
responded positively. It wasn't long
before he placed his first machines.
Trim costs with technology
When Brown entered the vending
industry, he noticed that while the
majority of consumers were carrying
credit and debit cards, many vending
operations were not offering a cash-
less solution. Early on in the process,
Brown made the decision to integrate
new vending machines with the latest
technology, including cashless read-
ers, in order to give the customer the
best purchasing experience. Cashless
means less errors and service calls,
less monetary mistakes and a smaller
amount of cash handling. It also cre-
Operation Profile:
ReFresh Facility
Services
Headquarters: Portage, IN
Employees: 80
Technology providers: USA
Technologies, VendSys
Micro market provider: Avanti
Markets
February/March 2017 VendingMarketWatch.com Automatic Merchandiser 39