Automatic Merchandiser

OCT-NOV 2016

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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injection of the newly employed Mil- lennials," said Arjan de Groot, manag- ing director of Bravilor Bonamat North America. This change in preference has created more opportunities for spe- cialty coffee brewers, leading de Groot and other members of the Bravilor Bonamat North America team to focus more closely on the U.S. OCS market. "Bravilor Bonamat's top selling brewer is, by far, the FreshGround series," said Eric Covelli, regional sales manager. "These bean-to-cup brewers offer offices the opportunity to provide a fully cus- tomized specialty coffee and beverages program to their employees of the highest quality with minimal waste." Specialty coffee that can be prepared in unique and personal ways seems to be very important in today's new corporate coffee culture. "With Millennials in the workforce, we need to be cognizant of the fact that tastes are changing," said Mike Cochrane, vice president of sales and business development at Cafection. He sees sales of straight black coffee slipping, being replaced with coffee and espresso- based drinks that include solubles such as vanilla, chocolate or even chai. Cafec- tion's bean-to-cup brewer facilitates the at-work creation of specialty drinks that is currently in demand, according to Cochrane. It's a way for Millennials to create their own recipes and feel owner- ship in their breakroom coffee machine. '' We have seen the market switch to more specialty coffee service with the injection of the newly employed Millennials. '' Arjan de Groot, managing director of Bravilor Bonamat North America Delivering a cafe experience is the next developing trend in office coffee service. iStock O F F I C E C O F F E E S E R V I C E T R E N D S C O F F E E S E R V I C E T R E N D S Automatic Merchandiser 19

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