Automatic Merchandiser

JUN-JUL 2016

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Flex micro market technology The Maumee Valley Vending staff is looking forward to seeing where micro markets take them in the future. "Hopefully we are not close to saturating the market," said Jor- dan, micro market manager. With the adaptability of the micro market design, layout, and the reporting capabilities based on data, he sees the micro market concept as being extremely fexible for large locations and small, in the long run. "I can see how it would be proftable," Jordan said, about loca- tions with 75 employees with the right demographics. Right now, he is aiming to keep revenues per route at least $80,000 per month, a good average, which almost doubles many of MVVC's vending route revenues. "I never thought I would see any- thing like this in my lifetime," said Plassman. "The growth has been unbelievable, but more importantly, our customers are very happy with the change." As the Plassman family looks to the future, they plan to expand their micro market segment futher, as well as continue to excite custom- ers with special promotions and cre- ate new, healthy menu options in their commissary. VENDTRONICS, INC. Memphis, Tn (901)365-5400 service@vendtronicsinc.comcastbiz.net RELIABLE VENDING SERVICE & REPAIR June/July 2016 VendingMarketWatch.com Automatic Merchandiser 47 Marketplace Inquiries to Julia Sheade: Toll Free: 800-547-7377 x1608 • E-mail: jsheade@southcomm.com WATER PRODUCTS Montclair, California (909) 626-2100 fax (909) 626-3535 info@VertexWater.com w w w. Ve r t e x Wa t e r. c o m 800-627-2146 A Full Range of Models at Affordable Prices - visit our website for more info Point of Use Dispensers 2 and 3 Temperature Floor Standing & CounterTop Mixed routes: micro markets and vending MVVC has some separate micro market routes and some mixed with vend- ing. "Right now we create the route based on what makes sense as far as locations," said Todd Plassman, president of the company. All his drivers are paid hourly, which allows them to pay attention to the detail that is necessary for micro markets. MICRO MARKETS REQUIRE MORE FOCUS Jordan Plassman, micro market manager, tells the micro market drivers that when done right, micro markets are almost harder to service. This helps them understand the difference in how they treat a vending ac- count and a micro market account. "I tell them to look at it as though it's their own store. It has to be clean, flled, and they need to pay attention to every detail," he said. MVVC employee supervisors oversee the micro market service and ride with drivers regularly. On the food produced by the commissary, labels emphasize different nutritional information, especially on the unique salads presented each day. O P E R A T I O N P R O F I L E

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