Flex micro market technology
The Maumee Valley Vending staff
is looking forward to seeing where
micro markets take them in the
future. "Hopefully we are not close
to saturating the market," said Jor-
dan, micro market manager.
With the adaptability of the
micro market design, layout, and
the reporting capabilities based
on data, he sees the micro market
concept as being extremely fexible
for large locations and small, in the
long run. "I can see how it would be
proftable," Jordan said, about loca-
tions with 75 employees with the
right demographics. Right now, he
is aiming to keep revenues per route
at least $80,000 per month, a good
average, which almost doubles many
of MVVC's vending route revenues.
"I never thought I would see any-
thing like this in my lifetime," said
Plassman. "The growth has been
unbelievable, but more importantly,
our customers are very happy with
the change."
As the Plassman family looks
to the future, they plan to expand
their micro market segment futher,
as well as continue to excite custom-
ers with special promotions and cre-
ate new, healthy menu options in
their commissary.
VENDTRONICS, INC.
Memphis, Tn
(901)365-5400
service@vendtronicsinc.comcastbiz.net
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SERVICE & REPAIR
June/July 2016 VendingMarketWatch.com Automatic Merchandiser 47
Marketplace
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(909) 626-2100
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Mixed routes: micro markets and vending
MVVC has some separate micro market routes and some mixed with vend-
ing. "Right now we create the route based on what makes sense as far as
locations," said Todd Plassman, president of the company. All his drivers
are paid hourly, which allows them to pay attention to the detail that is
necessary for micro markets.
MICRO MARKETS REQUIRE MORE FOCUS
Jordan Plassman, micro market manager, tells the micro market drivers
that when done right, micro markets are almost harder to service. This
helps them understand the difference in how they treat a vending ac-
count and a micro market account. "I tell them to look at it as though it's
their own store. It has to be clean, flled, and they need to pay attention
to every detail," he said. MVVC employee supervisors oversee the micro
market service and ride with drivers regularly.
On the food produced by the commissary, labels emphasize different nutritional
information, especially on the unique salads presented each day.
O P E R A T I O N P R O F I L E