Promotions are constantly being
changed and reviewed by staff in
order to keep them fresh and ensur-
ing MVVC can take full advantage of
rebates and special pricing offers. Pro-
motions also keep customers engaged
in addition to keeping pricing low.
Healthy is more than lip service
MVVC has made a commitment to
offering an abundance of healthy
items in its micro markets, and it
is paying off. Jacob notes that now
there are plenty of healthier items
available from larger manufactur-
ers. PepsiCo's healthier product
promotions have been very popular
and many of the Dr Pepper Snapple
items that ft this category work
very well in the Buy 4, get the 5
th
free promotion. Jacob says that large
manufacturers are being much more
proactive with healthy items.
Just as successful as healthy
snacks, is the cutting edge food
made by the MVVC in-house culi-
nary department. "We make sure the
culinary staff is constantly looking
for different ways to present healthy
options," said Jacob. Some of the
best-selling food options in MVVC
micro markets are salads — with a
different one presented each day —
along with yogurts, fruit plates and
veggie trays. While fresh and healthy
ingredients tend to be more expen-
sive, Plassman stated, "We have
actually experienced less returned
food. In micro markets, putting in
healthy foods makes our returns
go down." Each micro market is
licensed to state and federal rules
under a foodservice license.
Operation Profle:
Maumee Valley
Vending
Owner: Todd Plassman
and Robert Bostleman
No. of Employees: 90+
Micro market provider:
Avanti Markets
Annual sales: Not revealed
New vehicles help MVVC keep up with the
growing micro market segment.
44 Automatic Merchandiser VendingMarketWatch.com June/July 2016
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