according to Euromonitor Inter-
national, differs from cold brew in
that it is hot brewed coffee, iced or
chilled and in most cases sweetened
and mixed with dairy. In fact, a con-
sumer can purchase the item from a
machine or micro market — chilled
or unchilled — and consume from the
bottle/can or pour over ice.
Another popular way to offer cold
coffee beverages is through a specialty
brewer. For example, Bunn's Espress®
Sure Tamp® utilizes technology called
Milk Texturing Fusion™ that creates
cold frothed milk. Combined with
espresso, the iced beverage mirrors
that of a café experience.
For those looking to create the
iced coffee experience in a small
offce environment, some manufac-
turers also offer a single-cup solution
to brew beverages over ice.
All signs lead to cold
The National Coffee Association's
(NCA) most recent National Coffee
Drinking Trends Report found that
15 percent of respondents had tried
cold brew coffee in the last year and
10 percent claim to have tried nitro-
gen carbonated coffee.
It's clear that the trend for cold
coffee beverages is not expected to
decline; in fact, research shows that
Millennials — the largest generation
in the workforce — are a group most
likely to consume cold beverages such
as cold brew coffee.
As an industry catering to those
out-of-home consumers, it makes
sense to offer the iced coffee and
coffee-based beverages Millennials
and other consumers desire.
COLD brew
naturally tastes
sweeter.
June/July 2016 VendingMarketWatch.com Automatic Merchandiser 15
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