40%
33.3%
2013
8.6%
5.1%
1.4%
5.4%
2.9%
3.2%
6.5%
5.2%
1.2%
37.7%
35.9%
7.7%
1.9%
1%
2.9%
2014
7.1%
3.8%
0.2%
40.4%
38%
7.1%
1%
0.4%
1.9%
2015
CHART 11A: SHARE OF SALES BY PRODUCT CATEGORY, 3-YEAR REVIEW
● Candy/snacks/
confections
● Ice cream
● Sundries
● Milk
● Vended food
● Hot beverages
● Cigarettes
● Cold beverages
● Other
CHART 11B: SHARE OF SALES BY SERVICE CATEGORY, 5-YEAR REVIEW
2011 2012 2013 2014 2015
OCS 6.4% 9% 12.8% 13.3% 6.8%
Micro markets N/A 1.8 5.11 8.9 10.2
Water service 28.4 17.2 11.8 1.9 2.0
Manual foodservice 28.4 17.2 11.8 7.6 9.1
Bulk vending N/A N/A N/A 2.0 2.3
Music N/A N/A N/A 1.1 1.9
Games N/A N/A N/A 0.8 3.0
Janitorial supplies N/A N/A N/A 0.1 0.7
Other N/A N/A N/A 4.2 9.5
Vending N/A N/A N/A 60.1 54.6
fast. This produces large gaps in the
number of micro markets reported,
which brought down the average.
There still remains 57.3 percent
of operators who are holding out, not
willing to take micro markets on as a
new service segment. In an attempt
to discover how much micro markets
are affecting operators' success, we
compared operators who reported a
decrease in revenue for 2015 com-
pared to 2014 to those that reported
an increase. Of those operators who
reported decreased revenue in 2015,
85 percent of them did not offer micro
markets. Of those that reported an
increase in revenue, only 45 percent
did not offer micro markets.
Product category review
Candy/snack/confections and cold
beverage segments continue to make
up the majority share of revenue for
operators. Both saw increases in 2015
in revenue and unit sales (see chart
14). The large variety of cold bever-
ages from bottled water to ready-to-
drink teas and coffees has helped
sales in this category remain strong,
but energy drinks did the best of all
the cold beverage categories.
Candy/snack/confections
According to sales data provided by
Cantaloupe Systems and extrapolated
for the entire industry, candy did
10.2%
of sales revenue is
from micro markets.
30 Automatic Merchandiser VendingMarketWatch.com June/July 2016
STATE OF THE INDUSTRY