Automatic Merchandiser

APR 2016

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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Opting for more frequent service An increased level of customization and service is part of the reason why Pro-Vend doesn't utilize pre-kitting. "We service accounts more frequently than we probably have to," admitted Keener, "but it's our choice – what we decide to do. The driver always changes it up with more variety. It gives it a more personal touch. It's all part of how Pro-Vend strives to assure customers that the company and employees are designing a vend- ing and coffee program just for their location," said Keener. Triplett agreed, saying "Service is more important than decreasing the number of times you visit a loca- tion." Pro-Vend also has such high route density, that Triplett doesn't believe he could decrease more than a single route with pre-kitting and that would affect his level of service. It isn't something he is likely to do in the near future as Pro-Vend's repu- tation for service has been part of its legacy. "We have a lot of the same accounts as we did when we started in 1988," explained Keener. She freely admits the company isn't the largest in the area or the frst to adopt the newest technology, but customers can count on Pro-Vend service because each employee is committed to keeping their word. "We try our best to keep our prom- ises and if we mess up, we admit it and try to fx it." Another employee who excels at providing excellent customer ser- vice is Bill Lester, an additional sales manager who also started at Wonder Bread. He was a senior manager of Scott Paper for almost 20 years and later owned his own brokerage frm. "He is an important liaison with our customers, helps to grow our business and is a people person, which is very important," said Keener. '' You have to have the item priced right, and you need to know your retail space. " Jerry Triplett, president, Pro-Vend April 2016 VendingMarketWatch.com Automatic Merchandiser 49 O P E R A T I O N P R O F I L E

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