Automatic Merchandiser

APR 2016

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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Contents APRIL 2016 V O L U M E 5 8 , N U M B E R 2 F E A T U R E S 18 ▶ Why And How To Attract Millennials To Your Vending Business Hire, train and retain this generation now so they have the experience to step into management roles opening up in the next decade. 32 ▶ A Journey To Coffee Excellence OCS operators who are hoping to compete in coffee must learn and understand the art and science behind the perfect brew, and how to deliver it to the customer. 36 ▶ Websites Are More Than 'Just A Pretty Face' A strong Website is eye-catching, simple, SEO optimized and includes lead-generating CTAs. D E P A R T M E N T S 8 ▶ Editor's Note The Link Between Productivity And Refreshments 10 ▶ VendingMarketWatch News 14 ▶ OCS Update Single-Cup Solutions 44 ▶ Product Roundup 53 ▶ Classifeds S U C C E S S S T O R Y O P E R A T I O N P R O F I L E 46 ▶ Pricing It Right: Pro-Vend's Secret To Success This 28 year old Virginia vending operation has thrived by being customer focused and keeping a strong balance sheet. R E A D E R S ' C H O I C E A W A R D S THE CHAMPIONS OF INNOVATION 2016 R E A D E R S ' C H O I C E A W A R D S 24 ▶ Products Of The Year 2016 It's our pleasure to introduce the nine products that have been voted 2016 Products of the Year by more than 800 readers. 4 Automatic Merchandiser

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