Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.
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really connect with them. And be sure to revisit it often, fresh- ening it up and improving how you tell your story. • Testimonials: There's no bet- ter way to establish credibility with prospects and new cus- tomers than allowing others — your current customers or industry partners — to brag about you. A great way to get started if you don't already feature testimonials on your Website is to ask your best cus- tomers if you can write one for them, then submit it for their approval. And be sure to use their name, title and company name; there's nothing worse for your credibility than an anon- ymous testimonial that most people will perceive as fake. • FAQs: Frequently Asked Ques- tions can be a tough section to write but a very worthwhile one. Anticipating your pros- pects' questions and answer- ing them refects that you're in touch with your customer base. You understand their questions and concerns…and you have answers for them. If you're not sure about how to get started, send an email to your best cus- tomers asking them what ques- tions would be best in a FAQ section. This section can be an awesome place to subtly point out your differentiators, com- petitive advantages and com- pany culture. Most importantly, keep your Website fresh. Spruce up the copy and change the photos; replace the testimonials and FAQs with new ones; create new CTAs. Why? Because a prospect may come to your site several times before jumping into your sales funnel. Therefore it's important not to disappoint them with the same old stuff. Micro Market CTA SPOT MICRO MARKET MAYHEM! Considering a micro market and have concerns about potential "bad apples" on staff that might swipe snacks? Check out this parody video from our loss prevention department detailing the "10 Stereotypes of Micro Market Thieves" and how we protect your offce's micro market from bandits! To get your copy of the video, please provide your name and email below. Name: Email: Download the deliverable at VendingMarketWatch.com/12183624 OCS CTA HAPPY EMPLOYEES LOVE THEIR COFFEE! Offering coffee in the offce has evolved beyond a hopeful expectation to a corporate necessity — and for good reason. Explore our Infographic entitled "The ROI of Offering Coffee At Work" to understand how much more productive and loyal your employees can be — and happy too — with an offce coffee service solution. Get the free Infographic by provid- ing your name and email below. Name: Email: Download the deliverable at VendingMarketWatch.com/1218359 Calls-To-Action Available To You Rewrite (or cut/paste from online) these CTAs and then send them to your Webmaster to create one for your homepage. Then go to the links provided to copy the deliverable onto your computer. Vending CTA HOW'S YOUR CORPORATE WELLNESS FEELING? We all know that health and wellness are top of mind for everyone — from employers to employees and, well, all consumers. By offering healthier, better-for-you vending products to your employees, you can enjoy the benefts including increased productivity and lower insurance premiums. Get our free Tip Sheet on achieving corporate wellness in the breakroom by providing your name and email below. Name: Email: Download the deliverable at VendingMarketWatch.com/12181710 SUBMIT SUBMIT SUBMIT 42 Automatic Merchandiser VendingMarketWatch.com April 2016 O N L I N E O P P O R T U N I T I E S Once you feel more comfortable with Website Calls-to-Action, take the wheel and start creating your own based on the tips provided. By implementing this practice, you'll soon fnd your site working for you to enhance lead generation. So go ahead, get in the CTA fast lane today!