Automatic Merchandiser

APR 2016

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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Manager and Accountant, to name a few. "We were all impressed with the fresh perspective and signif- cant technology advancements the younger professionals were bring- ing to the company," he said. "They are keen to make the company move with the times." Five Star's prior philosophy included looking for applicants with prior vending experience, but now, the company focuses on other skills and then teaches about the vending industry. "What we realized was that in 10 to 15 years, many of the people in senior leadership positions at our company will be retiring, and we didn't have the staff to replace and support those positions. Now, we can attract and train talent for those roles. We call it 'focusing on the bench strength.'" "It's a big deal in the next decade," he continued. "If no one is there to replace the senior and middle lead- ership, then the company can't suc- ceed." McCall predicts that for the next 14 years Millennials are going to need to fll the gap of the thou- sands of Baby Boomers exiting the workforce each month. One way in which the company is attracting Millennials is utilizing tech- nology. In order to gain the attention of the younger generation, Five Star Food Service focused on rebranding its Website to make it mobile-friendly and included things like a blog and links to its social media pages. Technology attracts Millennials For Juan Jorquera, Millennial and co-founder of Vagabond Vending, LLC, it was technology that frst drew him to the industry. "I got involved in the industry right out of college fve years ago, and just the amount of opportunity there was surround- ing technology in the vending indus- try grabbed my attention," he said. Jorquera says he has noticed a trend where younger vending operators are taking over the family business and integrating technology right away to drive effciencies. This, he says, is key to growth in the industry. "One way to attract more Millennial atten- tion to the industry as a viable career choice is to show that your company values itself and its success, and you do that through technology integra- tion. It shows that you're invested in making your company successful for the long haul," he said. Technology, advancement and work-life balance are attractive to Millennials. iStock April 2016 VendingMarketWatch.com Automatic Merchandiser 19 W O R K F O R C E T R E N D S

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