16 Automatic Merchandiser VendingMarketWatch.com April 2016
O C S U P D A T E
EXTRA SMALL
– UNDER 50
EMPLOYEES
• Make them buy/lease
machine
• Write in minimal coffee
order in contract
SMALL
50 – 100
EMPLOYEES
MEDIUM
100- 200
EMPLOYEES
LARGE
MORE THAN 200
EMPLOYEES
Machine costs more than $600
Less than minute brew time
Specialty drinks
Gourmet or local
roasted beans
Brewer with
bulk solubles
• Liquid coffee system
• ROI - free equip program
Less than 10 seconds
brew time
Choose the right single-cup technology by looking
cartridge
style
10
60
• Machine costs $200-
$600 returning ROI
*
of in
between 1-2 months at 50
cups/day
• (.94 month for less than
$200 and 25 cups/day)
Consider the location size, how quickly you can expect a return on
investment (based on what's currently available), what type of coffee the
location wants, brew time and maintenance costs when selecting the
ideal single-cup solution for each customer.
DESIRED FORMAT
HOW TO SAY YES
CALCULATE ROI
REVIEW BREW CYCLE
DESIRED OPTIONS
Coffee
Blend
Medium
$.40 per cup whereas K-cups are $.75
per cup."
Look at the full picture
Single-cup wants are driven often by
price. "If you have a location with 125
employees and they want the cheap
option, they won't go for single-cup,"
said Carroll. "For those locations who
want convenience and don't want to
have to brew a pot or have it sitting
in a thermos all day, then single-cup
becomes an option and we can start
discussing their needs and a solution
that fts their price point." The equip-
ment can be expensive, with varying
ROIs depending on lease agreements
and/or how many cups are sold each
day. "Everyone is different," contin-
ued Carroll. "You're not going to put
a $4,000 bean-to-cup machine in
a 25 person offce, but you have to