Contents
MOR E FE A T U R E S 34 ▶
Business Basics: Business trade shows are an
underused sales tool for vending and OCS fi rms A vending/OCS/foodservice consultant and former operator explains how and why operators should exhibit at business trade shows.
40 ▶
How to sell accounts with added value Today's vending and coffee delivery accounts want more from their service providers, such as cashless payment systems, product variety that includes healthy options, and fast, competitive prices.
efficient machines with 48 ▶ Location Wayfi nding Product Promotion
Broadcast Advertising Revenue
Digital Signage Networking
Nutritional and Ingredient Disclosure
1233 Janesville Ave., P.O. Box 803, Fort Atkinson, WI 53538-0803
BUSINESS STAFF PUBLISHER Gary Thom Telephone: (920) 568-8333 E-mail: Gary.Thom@VendingMarketWatch.com
ADVERTISING SALES Jenny Hallett Telephone: (920) 568-8314 E-mail: Jenny.Hallett@cygnus.com
LIST RENTAL Elizabeth Jackson Account Executive Merit Direct LLC Telephone: (847) 492-1350, ext. 18 E-mail: ejackson@meritdirect.com
EDITORIAL STAFF
EDITOR Elliot Maras Telephone: (216) 360-0050 Fax: (920) 568-2333 E-mail: Elliot.Maras@VendingMarketWatch.com
MANAGING EDITOR Emily Refermat Telephone: (920) 563-1615 Fax: (920) 568-2301 E-mail: Emily.Refermat@VendingMarketWatch.com
SUPPORT STAFF ART DIRECTOR Erin Brown
PRODUCTION DIRECTOR Steve Swick 'V-Engineering': A
roadmap to progress for vending How technology will bring vending into the 21st Century, using digital media, Internet connectivity and other tools to dynamically engage the consumer.
DE P A RTM E NT S 6 ▶
10 ▶
46 ▶ 61 ▶
The Way I See It By Elliot Maras, Editor
VendingMarketWatch News
CA L E NDA R
Product News Spotlight O F
62 ▶ 68 ▶
Marketplace 2011 Route
Driver Winner Steve Jenkins, Midlantic Vending, Moorestown, N.J.
E V EN T S
MAY 18-19 Illinois Automatic Merchandising Council and Wisconsin Automatic Merchandising Council 2012 Midwest Conference Grand Geneva Resort and Spa, Lake Geneva, Wis. Phone: 800-558-3417, www.grandgeneva.com
MAY 31-JUNE 1 Maryland/D.C. Vending Association Annual Meeting Harbourtown Golf Resort, St. Michaels, Md. Phone: 571-346-1901
Email: pgilbert@vending.org
AUG. 8-10 Southeastern Vending Association (SEVA) Annual Meeting Sandestin Resort, Destin, Fla. Phone: 800-320-8115
www.vending.org/seva 4
NOV. 13-15 Michigan State University/ National Automatic Merchandising Association Executive Development Program Michigan State University, East Lansing, Mich. Phone: 312-346-0370
OCT. 24-26 European Vending Association and Vending Paris International Business Day Paris Expo - Port de Versailes, Paris, France Phone: 32 (0)2 512 00 75
www.vending-europe.eu
NOV. 13-15 National Automatic Merchandising Association CoffeeTea&Water; Event New Orleans Hyatt Recency, New Orleans, La. Phone: 312-346-0370
Automatic Merchandiser VendingMarketWatch.com May 2012
PRODUCTION SERVICES REPRESENTATIVE Barb Evenson Telephone: (920) 563-1629 Fax: (920) 568-2392
E-mail: Barb.Evenson@cygnus.com AUDIENCE
DEVELOPMENT MANAGER Wendy Chady PUBLISHED AND COPYRIGHTED 2011 BY
CHIEF EXECUTIVE OFFICER John French CHIEF FINANCIAL OFFICER Paul Bonaiuto
EXECUTIVE VICE PRESIDENT, DIGITAL Tom Kohn EXECUTIVE VICE PRESIDENT Gloria Cosby VICE PRESIDENT, MANUFACTURING Tom Martin
VICE PRESIDENT, AUDIENCE DEVELOPMENT Julie Nachtigal VICE PRESIDENT, TECHNOLOGY Eric Kammerzelt SENIOR VICE PRESIDENT, CYGNUS EXPOS Rob Brice
VICE PRESIDENT PRODUCTION OPERATIONS Curt Pordes VICE PRESIDENT, HUMAN RESOURCES Ed Wood VICE PRESIDENT, MARKETING Gerry Whitty
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