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S E L F C H E C K O UT MA R K E T S Market Report Consumer Product 400011036720 Oh Yeah Vanilla Creme Protein 400011036737 20-oz. Seagam Seltzer Scan Code Location Category Price Date/Time 400011036737 Pyramid- Hummus with Pita Chips 43000000005 400011036737 20-oz. Seagram Seltzer 400011036751 Little Bite Choc/Chip Muffi ns 400011036751 Trident Tropical Twist 400011036768 Kars Nut N Yogurt 2-oz. 400011036768 Chobani Yogurt Peach 6-oz. 400011036768 Chobani Yogurt Peach 6-oz. 400011036731 Vitamin Water Stur-D 400011036731 Vitamin Water Stur-D 400011039462 Toggi Chocolate Wafers 400011039462 Toggi Chocolate Wafers 400011039462 Vitamin Water Revive purp Smartfood Popcorn LSS Long Island Iced Tea Red Bull Sugar Free stored value account card to make purchases. 788434114356 Standard Charter NON_CARB $3.99 2011-07-11 12:47:15:0 072979002231 Standard Charter CARB_BEV $1.35 2011-07-11 12:21:06:0 Standard Charter Food 072979002231 Standard Charter CARB_BEV $1.35 2011-07-13 11:08:51:0 072030014821 Standard Charter SNACK 012646619592 Standard Charter CANDY 077034009545 Standard Charter SNACK 8947000100069 Standard Charter Refridge 894700010069 Standard Charter Refridge $2.49 2011-07-11 12:21:06:0 $1.19 2011-07-13 10:35:17:0 $1.39 2011-07-14 10:25:35:0 $0.99 2011-07-14 12:15:05:0 $1.79 2011-07-14 11:25:15:0 $1.79 2011-07-14 11:43:47:0 786162003225 Standard Charter NON_CARB $1.89 2011-07-12 12:52:12:0 786162003225 Standard Charter NON_CARB $1.89 2011-07-13 12:05:01:0 070556000632 Standard Charter SNACK 070556000632 Standard Charter SNACK $0.99 2011-07-13 17:38:36:0 $0.99 2011-07-14 17:57:41:0 786162110008 Standard Charter NON_CARB $1.89 2011-07-14 17:57:41:0 028400020008 Standard Charter SNACK $1.50 2011-07-10 15:59:31:0 854548003005 Standard Charter NON_CARB $2.00 2011-07-10 15:59:31:0 611269101713 Standard Charter CARB_BEV $1.35 2011-07-10 15:59:55:0 In a previous article, I noted that MICROTRONIC MARKET PREPAID CARDS CASH / CREDIT PANTRY KIOSKS VENDING MACHINES MICROTRONIC US cashless systems 20 www.microtronicUS.com info@microtronicUS.com Ph: 1-800-879-3586 vending operators need to act more like traditional retailers to optimize micro market benefi ts. One example is the use of social media. Micro market opera- tors will have to use social media and mobile market- ing to engage the consumer on an individ- ual basis. To engage the consumer in a mean- ingful way, micro market operators need data about the consumer's buying habits. Fortunately, the equipment manufacturers have software that gathers this data. The Automatic Merchandiser VendingMarketWatch.com May 2012 question is to what extent they will share it with operators to allow operators to maximize sales. The data fi le, "Market Report," shown on this page should be famil- iar to all micro market operators. The market report has the basic information needed to analyze the micro market consumer, specifi cally: • Consumer ID from the stored value card; • Product purchased and category; • Price; and • Date and time purchased. The report above includes sales from stored value cards and from credit/debit cards. The bottom three line items in the above report that have no consumer number are for credit/debit card purchases. From this data, one can observe that Consumer 11036737 (ignor- ing the fi rst four digits) purchased two items, Seagram's 20-ounce Seltzer and Pyramid Humus with Pita Chips totaling $3.84 on July 11, 2011 at 12:21 p.m. On July 13 at 11:08 a.m., the consumer purchased only the Seagram's. Analyzing this data over a longer period, the objective would be to increase both the consumer's HAVE IT ALL! Self Check Out Plus Cashless Vending