Automatic Merchandiser

MAY 2012

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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The Vending & Coffee Service Industry Resource May 2012 "The big guys can't provide the same personal service that I can offer." Gary Arwin, Gator Vending VENDING'S NEW 'FOUR Cs' Connect, Communicate, Customize and Cashless page 12 MICRO MARKETS What operators should consider before investing page 18 Technology helps a small guy win big SUCCESS STORY Vending makes great second career for Orlando, Fla. entrepreneur who loves technology. page 56 EXCLUSIVE VIDEO Justice Department offi cial explains impact of ADA law on vending machine reach rules. HOT EDITOR'S BLOG Interactive media blurs distinctions among retail channels. REPORT AUDIO CONNECT Vending consultant explains how to market at the machine level.

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