The Vending & Coffee Service Industry Resource May 2012 "The big guys
can't provide the same personal service that I can offer." Gary Arwin, Gator Vending
VENDING'S NEW 'FOUR Cs'
Connect, Communicate, Customize and
Cashless page 12
MICRO MARKETS What operators should consider
before investing page 18
Technology helps a small guy win big
SUCCESS STORY Vending makes great second career for Orlando, Fla. entrepreneur who loves technology.
page 56
VendingMarketWatch.com
EXCLUSIVE VIDEO Justice Department offi cial explains impact of ADA law on vending machine reach rules. www.vendingmarketwatch.com/10673428
HOT EDITOR'S BLOG Interactive media blurs distinctions among retail channels. www.vendingmarketwatch.com/10662888
REPORT AUDIO CONNECT Vending consultant explains how to market at the machine level. www.vendingmarketwatch.com/10637247