The Coca-Cola Company
Team Leader: Derek Myers, Group Director, Channel Strategy & Development
Team Members: Tyler Torti, DeAnna Coffeld, Lindsey Aitken, Kelly
Iacobelli, Derek Myers, Amanda Wagner, Ashley Kearns, Scott Corley,
Sal Shaikh, Jason Aurelia, Son Van Tran, Rick Kanemasu, Danny Toland,
Heather Stage, Jeff Cummins, Dan Ashcraft, Orson Brumbaugh, Stephen
Merwarth, Tom Daly
At The Coca-Cola Company, the vending team has focused
on fnding solutions and best practices related to three pri-
mary challenges: driving availability of cashless vending
(including mobile payment technology), harnessing value
from big data and accelerating micro markets. The team
works to bring the industry forward in its challenge areas
by sharing its knowledge and working collaboratively with
its customers. As a retailer, the Coca–Cola Company has
the most locations enabled for mobile payments around
the world and will have more than 100,000 mobile–capa-
ble machines in North America by the end of the year.
As a result, the company is in a unique position to drive
the industry forward and help fnd innovative solutions.
Five Star Food Service – Micro Market Division
Team Leader: Mark Stephanos, Vice President of Micro Markets
Team Members: Danelle Layton, Marketing Manager; C J Recher, Senior
Marketing Manager, Joseph Aguado, Corporate Operations Micro Markets;
Devin Ingram, Micro Market Loss Prevention; Tiffany Hawkins, Micro
Market Loss Prevention; Rusty Lawson, Area Micro Market Manager; Jeff
Veres, Area Micro Market Manager; Kevin Clark, Regional Micro Market
Manager; Jessie Brown, Micro Market Support Manager; Brady Dillard,
Team Leader Micro Market Loss Prevention
In 2015 the Five Star Micro Market team has focused
on growing same store sales, expanding its healthy cat-
egory, improving client retention and remaining a leader
in technology. To boost same store sales and improve
costs of doing business, Five Star has implemented an
inventory tracking system, warehouse kit picking system,
and specifc planograms for its micro markets. To further
drive sales in the healthy category, the company created
an attractive point-of-sale that calls out its healthy set
of products. To maintain customers, in 2015 the Micro
Market team ramped up its efforts and expectations of
managers to include more frequent market visits and
evaluations providing a higher level of communication
with its clients.
30 Automatic Merchandiser VendingMarketWatch.com December 2015