Customers will drive
changes in 2016
By Emily Refermat, Editor
Diversifcation in coffee related products, micro market fresh
food and technology will all accelerate sales in the next year by
offering the consumer a better experience in the breakroom.
s this year comes to a close, vending has
experienced modest, yet solid growth.
All segments, vending, OCS and micro
markets, contributed to the overall industry
revenue which increased 2 percent from last
year, according to our State of the Indus-
try research. The largest contributor to the
increase was micro market adoption and
technology, which balanced challenges from
rising product costs and stricter healthy
vending requirements. Operators, as well as
other industry professionals, will continue
to fnd solutions to these ongoing challenges,
but there are a great many opportunities for
growth. In the upcoming year, consumers
will play an even more important role in
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18 Automatic Merchandiser VendingMarketWatch.com December 2015
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