Contents of Automatic Merchandiser - APR 2012

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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Contents
C O V E R S T O RY 30 ▶
A new defi nition of vending
F E AT U R E S 10 ▶
What skills will defi ne
APRIL 2012 VOL UME 5 4, NUMB ER 3
1233 Janesville Ave., P.O. Box 803, Fort Atkinson, WI 53538-0803
DE P A RTM E NT S 4 ▶
The Way I See It
By Elliot Maras, Editor
6 ▶ 8 ▶
Smart vending: A progressive operator explains what it means and what operators must do to make it happen.
22 ▶
Vending MarketWatch News
In My Opinion
OCS Update National Coffee Association identifies the
tomorrow's vending leaders? As new tools make automatic merchandising more professional, operators will need to be grounded in more management skills than they have in the past.
16 ▶ What happened to large size 24 ▶
candy and snacks? Operators are offering fewer large size candy and snacks in their machines due to the price sensitivity of consumers.
2012 OneShow promises rich
education sessions The NAMA OneShow offers attendees a chance to experience entertaining performances while learning about vending innovations and
business management strategies.
consumption habits of a fast growing demographic segment of U.S. population
28 ▶
39 ▶ 39 ▶ 45 ▶
Product News
Spotlight Marketplace
Route Driver Quarterly Winner
CHIEF EXECUTIVE OFFICER John French CHIEF FINANCIAL OFFICER Paul Bonaiuto
EXECUTIVE VICE PRESIDENT, DIGITAL Tom Kohn EXECUTIVE VICE PRESIDENT Gloria Cosby
VICE PRESIDENT, AUDIENCE DEVELOPMENT Julie Nachtigal VICE PRESIDENT, TECHNOLOGY Eric Kammerzelt SENIOR VICE PRESIDENT, CYGNUS EXPOS Rob Brice
VICE PRESIDENT PRODUCTION OPERATIONS Curt Pordes VICE PRESIDENT, HUMAN RESOURCES Ed Wood VICE PRESIDENT, MARKETING Gerry Whitty
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Marsha Maez, Premier Service & Alpine Roastery, Englewood Colo.
BONUS CONTENT on VendingMarketWatch.com ▶ NEW TECHNOLOGY: Intel video
describes 'intelligent vending.' www.VendingMarketWatch.com/10653152
2 ▶ HOT TOPIC: MEI execs explain
why telemetry's important. www.VendingMarketWatch.com/10655939
Automatic Merchandiser VendingMarketWatch.com April 2012
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For Change of Address or subscription information, click on subscribe at www.VendingMarketWatch.com, call toll-free 877-382-9187 or 847-559- 7598 or email: circ.VendingMarketWatch@omeda.com AUTOMATIC MERCHANDISER (USPS 017-280) (ISSN 1061-1797, print; ISSN 1948-5697, online) is published nine times per year: February, March, April, May, June, August, September, October and December by Cygnus Business Media. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send all change of address to AUTOMATIC MERCHANDISER, PO Box 3257, Northbrook, IL 60065-3257. Canada Post PM #40612608. Return Undeliverable Canadian Addresses to: Automatic Merchandiser, PO Box 25542, London, ON N6C 6B2. Volume 54, Number 3 Printed in the U.S.A.
BUSINESS STAFF PUBLISHER Gary Thom Telephone: (920) 568-8333 E-mail: Gary.Thom@VendingMarketWatch.com
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EDITORIAL STAFF
EDITOR Elliot Maras Telephone: (216) 360-0050 Fax: (920) 568-2333 E-mail: Elliot.Maras@VendingMarketWatch.com
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DEVELOPMENT MANAGER Wendy Chady PUBLISHED AND COPYRIGHTED 2012 BY
AUDIENCE