Automatic Merchandiser

SEP 2015

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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Contents SEPTEMBER 2015 V O L U M E 5 7 , N U M B E R 6 F E A T U R E S 26 ▶ Focus On The Bigger Picture OCS has become a misnomer as providers offer much more than just coffee 28 ▶ Product Roundup Featuring coffee, tea and water products 32 ▶ CTW Preview: Learn To Grow At The CTW Show Chip Potter, NAMA's vice president of communications and information services, gives insight into the industry's premier coffee services event taking place Nov. 2 to 4 in Washington, D.C. D E P A R T M E N T S 6 ▶ Editor's Note A Tale Of Pantry Service And Micro Markets 8 ▶ VMW News 12 ▶ OCS Update Should You Offer Cold Brew Coffee? 43 ▶ Marketplace 46 ▶ Route Driver of the Year Quarterly Winner Sean Baughman VendEdge, Roswell, GA 34 ▶ The Capital Advantage In 2015 Capital Coffee will have its best sales year yet due to its focus on customer service, investment in technology integrations and diversified OCS offerings. Joel Sather, right, leads his team of 13 employees, including Jen Wells, far left, and Amy Clark, center. S U C C E S S S T O R Y O P E R A T I O N P R O F I L E O F I L E E R A T I O N T 14 ▶ Set Sail For Continued And Steady Growth The office coffee service industry reached a record-breaking $4.75 billion in annual sales due to a burgeoning economy, a sophisticated consumer palate and more options than ever. In 2014/2015 it also experienced the greatest percentage of growth in more than a decade. 4 Automatic Merchandiser VendingMarketWatch.com September 2015 S P E C I A L A N N U A L R E P O R T : S T A T E O F T H E C O F F E E S E R V I C E I N D U S T R Y

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