Automatic Merchandiser

SEP 2015

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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Focus On The Bigger Picture By Emily Refermat, Editor CS is a steady growth area. However, one thing many oper- ators forget is that OCS doesn't have to mean just coffee. Sometimes, the largest OCS accounts, per reve- nue, drink very little coffee. What is making up the rest? A large portion is pantry service. The remainder could be anything. Offering the extraordinary Pantry service is a lucrative add-on to OCS. It is simply defned as charg- ing a location for delivery of coffee O OCS has become a misnomer as providers offer much more than just coffee. 26 Automatic Merchandiser VendingMarketWatch.com September 2015 C O M P E T I T I V E A D V A N T A G E

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