BUSINESS & TECHNOLOGY The Vending & Coffee
Service Industry Resource SUCCESS STORY
March 2012
The Perfect Brew
McCormick Coffee in Erie, Pa. leverages its OCS assets to prosper
in a recession page 30
HIRE THE BEST
Unique challenges of hiring in a
recession page 8
VendingMarketWatch.com
EXCLUSIVE PODCAST Apriva executive notes interchange fee stabilization following Durbin amendment. www.VendingMarketWatch.com/10628733
NEW EDITOR'S BLOG Pennsylvania State study blasts myths about vending and child obesity. www.VendingMarketWatch.com/10618310
Get in the social media groove page 14 Powerful management tools page 22
"I see no stop to people
loving coffee." - Anita
Rose-Marcoline