ment, which encompasses snack, cold
beverage and hot beverage machines,
this means driving new consumers to
vending and increasing the value of
the average vend ticket through the
use of new features like touchscreens,
lighting, and professional graphics;
integrated payment that includes
cashless; shopping cart; and digital
product advertising," he said.
Digital advertising is an addi-
tional and important revenue genera-
tor for operators. It allows advertisers
to gain impressions and is one thing
that should be considered when pur-
chasing or retroftting machines.
"The operator's location can get eight
minutes every hour on diji-touch® (15
second increments) to advertise their
product or their venue, and we've
found that to be a success for opera-
tors," said Frank Guzzone, business
developing manager, strategy & inno-
vation at Mondelez International. He
noted that at least in one instance, the
main reason diji-touch ® was able to
win a California location was because
the venue could advertise their events
on the machine.
"However, the operator doesn't
have the time or skillset to be selling
advertising, to create engaging promo-
tions, to create content, no matter how
big or how small, they need a helping
hand when it comes to advertising on
the machine," Guzzone said, which is
where diji-touch® is able to help as it
offers a platform for vendors to create
their own digital advertising.
Technology that drives growth
Within the last fve years, the addition
of various forms of cashless acceptance
has increased dramatically, and that
includes at the vending machine. It's
no longer just a trend, but a necessity.
Pepi Companies in Dothan, AL, has
installed cashless devices on 100 per-
cent of machines since 2012. "In order
to create a great consumer experience,
new equipment needs to provide bright
Machine
The dawn of an integrated consumer
experience at the machine is here.
May 2015 VendingMarketWatch.com Automatic Merchandiser 21
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