Transparency:
That means that shoppers get to see
and know more about what they are
buying. It is bigger than just food and
beverages — but we will keep it to the
categories we sell.
› What does this mean for us?
We must go beyond providing nutri-
tional information and allergen
details. It won't be due to govern-
ment regulations. People are really
interested about the sourcing of the
things they eat and drink. Part of it
is about food safety. A newer angle is
to know that what we consume has
been responsibly sourced without
'exploiting' farmers or workers. If
our industry doesn't do this well, we
risk turning off potential shoppers.
Food (and snacks too):
Micro markets have helped us raise
our horizons for food and snacks as
part of our menu. We must address
the complexity of offering variety,
providing freshness, avoiding high
Technology usage is increasing
A look back at technology and how much faster new technology has taken
hold in the U.S.
When? The innovative development…
1930 Half of America had a radio
1946 Half had a telephone
1981 IBM introduces the personal computer
1988 More than half of America has Cable TV
2007 Apple introduces the iPhone
2011 Media proliferation: 1,700 television channels and 14,700
radio stations
2013 More than half of Americans have a smartphone
2015 The Apple Watch will be introduced – not the frst "wearable"
device – but it is the most awaited – while our industry is working
on accepting credit and debit cards – before we know it young
people will be fguring out how to pay from their wrists.
42 Automatic Merchandiser VendingMarketWatch.com April 2015
I N D U S T R Y O U T L O O K