Automatic Merchandiser

MAR 2015

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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Contents MARCH 2015 V O L U M E 5 7 , N U M B E R 1 Facebook/VendingMarket @VendingMagazine http://linkd.in/VendingMarketWatch F E A T U R E S 14 ▶ Big investments, bigger growth Meticulous investments have helped this Tennessee vending operation grow to include micro markets, coffee service, cafeterias and more. 20 ▶ OneShow 2015: Go where everybody knows your name The 2015 NAMA OneShow will feature educational sessions taught by industry peers and more than 250 exhibitors. 28 ▶ How to produce publicity Promote your business without spending a fortune. D E P A R T M E N T S 6 ▶ Editor's Note Abandon the abacus 8 ▶ Publisher's Note Moving on with fond memories 10 ▶ VMW News 12 ▶ OCS Update Bring on the dark roast coffee 34 ▶ Route Driver of the Year Quarterly Winner Candi Greenwald Snackworks, Inc., Bradenton, FL 14 22 ▶ What is BIG data? Today's technology gives operators an unobscured view of their operation. Data gathered from technology can be used to increase profitability, sales and customer service, but it can also be overwhelming. Learn what other operators do with their facts and figures. T E C H N O L O G Y BONUS CONTENT ▶ AVANTI BUYS BYNDL: Vending To See Mobile Sales, Promo Boost www.vendingmarketwatch.com/12033745 ▶ BLOG: Operator Perspective On 'Final' FDA Guidelines - You May Not Have Been Told The Whole Truth www.vendingmarketwatch.com/12027038 ▶ ON TREND: Snack Apps Arrive www.vendingmarketwatch.com/12024455 ▶ BLOG: A Food Menu Lesson For Our Industry At McDonald's www.vendingmarketwatch.com/12043989 on VendingMarketWatch.com 4 Automatic Merchandiser VendingMarketWatch.com March 2015

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