Automatic Merchandiser

NOV-DEC 2014

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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in the industry coalescing around one common app." Despite this belief, however, Grano notes one app may be impossible with the large number of entrants into the mobile payment feld. He predicts that in the next twelve months there will be two to three new mobile payment solutions available in vending, and it's the responsibility of the technology com- panies to support these new entrants. Technology providers need to design hardware that will accept the many forms of mobile payments consum- ers have now and in the future. "We need to future-proof the technology for the operator," Grano concluded. Good for consumers and operators The convenience of one mobile wal- let or application accepted at mul- tiple places is an important aspect of the evolution of payments. How- ever, would there also be a way to allow companies to increase their own brand awareness and sales? Nayax thinks so. "We are trying to connect the operators with their consumers in order to help the operator bring in more sales and create more returning consumers that will choose the machine over other options," said Karen Sharir, CMO at Nayax, which in the past, used to support their U.S. customers under the InOne Technology brand. Nayax is beta testing a mobile wallet that can be branded with the vending operator's company name and offer loyalty rewards. "It will be better because consumers will see the operator's brand and be able to associ- ate the machine with the company," said Sharir. She sees mobile payments as growing rapidly over the next few years. "We see growth in cashless transactions around the globe from year to year and we will experience the same thing with mobile payments, one day replacing even credit and debit cards as the consumer's pre- ferred method of payment," she said. Broader beneft of telemetry Mobile is an important payment option for the future of vending and Anant Agrawal, CMO and co-founder of Cantaloupe Systems believes it should also be part of a larger busi- ness operations strategy. "Mobile is part of our cashless system along with the logistic management benefts," said Agrawal. Operators will want to use telemetry and reporting in con- Secure consumer data Guaranteeing a safe transaction at the vending machine is imperative. Con- sumers must feel safe using their mobile devices to pay when and if they don't have cash. Each provider of mobile payment solutions in the vending segment has looked at how to best secure consumer data while offering the operator and consumer choice. Most providers use third-party proces- sors and systems where the card number is replaced by a string of random numbers called tokenization. In both cases, the credit and debit card infor- mation is not physically stored in the device on the vending machine. That keeps the card information from being stolen. Securing payment data is an intricate industry, but look for Payment Card Industry or PCI compliance and ask questions about security to fnd out about specifc protections. C O N T I N U E D A T B O T T O M O F P A G E 2 4 ▶ 22 Automatic Merchandiser VendingMarketWatch.com December 2014 M O B I L E P A Y M E N T Cofee compliments of employer. But the perfect roast, that's on us. Call us for samples. gavina.com/vend Our most distinctive roast, available in single-serve. At Gaviña, we believe that "offce coffee" and "gourmet coffee" should be one and the same thing. Four generations refning our family roasting process helps ensure the single-serve cup offered in the break room is the equal of the cup at your favorite cafe. © 2014 F. Gaviña & Sons, Inc.

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