icro markets are to vending as
the Cloud is to small business
— useful and exciting, but not
for everyone. There are some loca-
tions that make sense for a micro
market and are very proftable. There
are other locations whose needs are
better met with vending machines.
However, for every operator, there are
locations that don't quite match the
standard; the locations whose needs
are just a little different. For these
types of clients the operator must fnd
a different solution — something that
is at the intersection of a micro mar-
ket and a vending machine.
Make it a hybrid
One innovative way to get micro
market benefts such as multi-
purchase transactions, advertising
revenue from a video screen and
the consumer engagement of touch
is to convert your existing vending
M
Touchscreen doors, locked coolers and machines
that dispense any type or size of product hit the
mark for locations that need a hybrid of the kiosk
and automatic vender.
By Emily Refermat, Editor
Vending
Micro
market
What is at the intersection
of vending machines
and micro markets ?
Micro
markets
Equipment today can provide alternative product delivery than vending, but also keep items secure, prevent loss, engage customers
and increase sales.
M I C R O M A R K E T S E Q U I P M E N T T R E N D S
22 Automatic Merchandiser VendingMarketWatch.com October 2014