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or decades researchers have revealed many scientifc pros of coffee consumption. Just this year, a Cornell University study found that coffee could help prevent deteriorating eyesight; a study published in the journal Dia- betologia found that coffee drink- ers who increased their coffee consumption by more than one cup per day had an 11 percent lower risk of type 2 diabetes; and another published study found that a minor ingredient of coffee could protect against Alzheimer's disease. And now, there is even more reason to support the drink. In a frst-ever health economic analysis on coffee consumption, Xcenda found that coffee consumption is associated with an increase in life years and a reduction in healthcare costs. Estimated savings Xcenda's research examines the effectiveness and value of health- affecting behaviors on a population, such as drinking coffee. The com- pany reviewed the potential health economic impact of coffee consump- tion in the U.S. for healthcare pay- ers over one year by estimating the healthcare cost savings of coffee con- sumption associated with prevention of chronic disease. Of the diseases included in the analyses, the effect on diabetes prevention was the most impactful and was responsible for $175 annual healthcare savings per coffee drinker. The research also showed that coffee consumption may be a cost-effective way to prevent chronic disease such as Alzheimer's, depression, heart failure, Parkinson's and stroke as well as cancer. "Our health economic model estimated that coffee consumption prevents over 50,000 deaths per year due to chronic disease and cancer and results in an estimated health- care savings of $33.4 billion per year," said Ken O'Day, PhD, MPA, and director at Xcenda, in a prepared statement. "This shows us that cof- fee may be more than just a morning pick-me-up." An additional key fnding in the study was that coffee consumption was associated with increased life years at a population level. Moder- ate coffee drinkers gained a half-year over their lifetime. Methodology The research conducted by Xcenda was analyzed in an economic model and looked at population-level cof- fee consumption across the U.S. by reviewing meta-analyses on the association of coffee and chronic dis- eases and cancers. "This is the frst time that coffee consumption has been analyzed through the lens of health economics," said Amy Grogg, PharmD, president, Amerisource- Bergen Consulting Services. "With our new healthcare system being hyper-focused on reducing costs and improving outcomes, health economic research critically examines the effec- tiveness and value of health-affecting behaviors, resources and systems on a population. When we applied a health economic analysis to coffee, we were excited to see that this morn- ing necessity may be a cost-effective means to improve health outcomes." Xcenda's coffee study fndings were presented at the 2014 Inter- national Society for Pharmacoeco- nomics and Outcomes Research conference and were conducted by fellows and seasoned researchers throughout 2013 . F Drinking COFFEE reduces healthcare costs A new health economic analysis has found that moderate coffee consumption is associated with an increase in lifespan and a reduction in the cost of healthcare. By Adrienne Zimmer, Assistant Editor 18 Automatic Merchandiser VendingMarketWatch.com October 2014 O C S U P D A T E S P O N S O R E D B Y