Name: Roseann
Pohida
Title: Business
Development
Manager
Company:
Twinings North
America
Years in the OCS industry: 4
Q:
What is your background
and what is your role in the
coffee/tea industry?
A:
My background is in retail
merchandising and man-
agement where I have held vari-
ous positions within department/
specialty stores and with distribu-
tors. As a lifetime tea drinker, my
role as Twinings North America's
Business Development Manager
was the perfect ft. I manage the
OCS/vending channel and e-com-
merce accounts and consider my
customers to be part of my Twin-
ings family. I encourage them
to reach out to me anytime and
often check in with a phone call
or e-mail. It's a terrifc way to do
business together. I honestly love
my position and am proud to work
for such a well-respected leader
within the tea industry.
Q:
What tea trends do you see
in the industry?
A:
In 2015 premium specialty
hot tea is expected to con-
tinue to grow as a category, while
mainstream tea is expected to con-
tinue to decline. Premium recog-
nized branded teas appeal to today's
savvy tea drinker who wants
options just like their coffee drink-
ing counterparts. They are willing
A:
Single-serve coffee/tea and the
variety of product choices used
to brew and dispense the beverage.
Q:
What are the challenges?
A:
With the numerous single cup and
traditional product offerings cur-
rently available in the market, educating
our customers to determine a brewing
solution that is most suitable for their
particular account and overall business
profle will be a primary focus.
Q:
Why do you attend CTW?
A:
CTW provides a unique forum to
meet with customers and other
business partners to learn about their
challenges, opportunities and current
industry trends. I look forward to the
educational sessions as they will pro-
vide a valuable insight to the future of
both equipment and product offerings
to the industry.
September 2014 VendingMarketWatch.com Automatic Merchandiser 41
J O E O N T H E J O B P R O F I L E S
GoodWest Café
Means Better Solutions for Adding
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