p.m. Cox began his career in the cof-
fee industry more than thirty years
ago and has served as the president
of the Specialty Coffee Association
of America and as chairman of the
board of the Coffee Quality Institute.
Education, however, isn't the
only reason to attend the show.
Every year CTW brings together
industry members from across the
country to build and foster relation-
ships through networking — and
Dallas is the perfect place to do
just that, says Sue Ralston, director
of events at NAMA. "We are very
excited to bring CTW to Dallas for
the frst time! The Hyatt Regency is
the perfect venue for CTW because
it offers top-notch meeting spaces,
restaurants and sleeping rooms,"
she said.
Technology oriented
In addition to the newly created
mobile app for Android and iPhone,
NAMA will have attendees inter-
acting through their smartphones
via live polling during educational
sessions. There will also be a silent
mobile auction, hosted by the NAMA
Foundation, on November 11.
Kerri Goodman of Coffee Talk
Magazine will be discussing social
media in business and will provide
attendees ways in which social
media can beneft the consumer and
the company, while concurrently,
Jamie Womack of CareerBuilder
will be discussing how attendees
can use "big data" from social media
and the Internet to develop a strate-
gic workforce plan. Attendees can
also see the newest technology and
product launches frsthand on the
trade show foor November 12 from
noon until 5:30 p.m.
QCC program returns
This year, NAMA is bringing back
its Quality Coffee Certifcate Program
(QCCP), November 10 to 11. Over
1,000 individuals have completed the
QCCP in its 14-year run. The frst day
of the program consists of coffee fun-
damentals. Speaker Mike Tompkins,
president of Coffee Products Associ-
ates, will present the development of
coffee favor qualities such as the his-
tory of coffee, its countries of origin
and the ideals for processing, sort-
ing, grading, blending and roasting.
Attendees will also have the oppor-
tunity to try different types of coffees
through guided tasting exercises.
On the second and fnal day
of the QCCP, NAMA is introduc -
ing a new Single-Serve Evaluation
Process to give attendees informa-
tion on how to leverage the grow -
ing single-serve market segment.
Operators, sales staff, sales manag-
ers and route drivers who are hop-
ing to increase single-serve sales are
encouraged to sign up for this ses-
sion which will teach attendees how
to evaluate single-serve systems and
basic principles surrounding fltered
coffee preparation.
The new CTW
Reinvention doesn't mean "out with
the old." This year's theme "Same
great show. New packaging. Every-
thing you need to build your business,
conveniently packaged," exemplifes
how the CTW show will offer an even
more diverse and informational expe-
rience for attendees.
NAMA will be offering CTW
and QCCP online registration at
w w w.coffeeteaandwater.org/reg-
ister. Attendees registering before
October 15 will receive early-bird
pricing and save $100. To view the
full list of events, please visit www.
coffeeteaandwater.org.
S H O W P R E V I E W
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