The New CoffeeTea&Water;
By Adrienne Zimmer, Assistant Editor
NAMA has reinvented this year's CTW show with a new look
and a more centralized focus on education and networking.
he coffee, tea and water indus-
try has been reinventing itself
over the last decade with new
trends, consumption methods
and equipment offerings. NAMA
is refecting that reinvention by
rebranding the look and feel of this
year's CoffeeTea&Water; (CTW) that
will take place November 11 to 13
at the Hyatt Regency in Dallas, TX.
As the largest coffee, tea and
water service show in the U.S., CTW
gives operators, sales representatives,
managers and additional staff the
opportunity to network, learn indus-
try trends and experience product
launches frsthand. CTW's rebrand-
ing includes a centralized focus on
education and networking and how
operators can use newly gained infor-
mation and relationships to grow
their OCS business.
Focus on education and networking
Earlier in 2014, NAMA conducted a
needs assessment with members to
identify key areas in which the orga-
nization could expand educational
offerings. From that assessment, six
tracks of consumer research, indus-
try trends, workplace innovations,
technology, workforce solutions
and sales strategies were identi -
fed as key segments on which to
base this year's CTW educational
sessions. "The fourteen educational
sessions that we will be offering at
CTW are positioned in one of the
six tracks that were identifed from
the needs assessment sent to mem-
bers earlier this year," said Joann
DeNardis, director of education and
certifcation at NAMA.
With topics ranging from sustain-
ability in the coffee supply chain to
the new sales buzzword on Storytell-
ing by Lisa Linke, actor and graduate
of The Second City conservatory, edu-
cational sessions are offered across a
diverse spectrum. Dan Cox, owner
and president of Coffee Enterprises,
will be giving the keynote address
entitled "Heating Up Your Coffee
Business" on November 11 at 4:00
T
S H O W P R E V I E W
38 Automatic Merchandiser VendingMarketWatch.com September 2014
As the saying goes, "Everything's bigger
in Texas," and with Dallas as the CTW
2014 host city, attendees should expect
nothing less.