Coffee ends strong
OCS providers had another good
year. The improving economy has
resulted in locations increasing
employee counts and refocusing
on coffee as an employee beneft in
the workplace. Single-cup is gaining
market share and increasing sales as
more users focus on individual taste
preferences and the ability to create
coffee-based drinks. A saturated
marketplace remains a challenge
for operators especially among
price-sensitive locations who shop
for the lowest cost without regard
for service or quality. Still, local
roasters and bean-to-cup systems
are some tools operators are using
to satisfy the end user's gourmet
coffee palate while meeting the
cost of services that the employer is
willing to pay. It's a balancing act,
especially with the unpredictable
future cost of coffee making it hard
to establish prices that will produce
proftable margins for the next year.
Right now, OCS remains a strong
business thanks to the coffee-smart
consumer and multitude of brewer
and coffee options.
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