Automatic Merchandiser

SEP 2014

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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Consumers demand better coffee Consumers are more educated about coffee than ever before and opt- ing for gourmet coffee choices. The National Coffee Association (NCA) reports that 34 percent of Americans consume a gourmet coffee beverage daily, up from 31 percent in 2013, according to the NCA National Coffee Drinking Trends (NCDT) market research study. Daily non- gourmet coffee drinking is down to 35 percent, a drop of 4 percentage points from the year before. Large offces are also demand- ing a greater array of nontraditional OCS products, especially in urban areas. Products such as dried fruit and nuts in bulk dispensers, iced beverages, fruit delivery, cold brew and fresh pastry cases are examples of the emerging OCS requests from locations who want to have compet- itive offerings in order to attract the best employees. Specifc demands placed on OCS providers generally varies with geographic placement of the locations. We Can Now Brew Both Single?...How do you brew ? Fresh Cup POD Brewer Fresh Cup Capsule K-Cup™ and similar Brewer CX-3 Drink System, PODS + Powders CX-3 Drink System, K-Cup™ and similar capsules + Powders NewcoCoffee.com S P E C I A L A N N U A L R E P O R T : S T A T E O F T H E C O F F E E S E R V I C E I N D U S T R Y 34 Automatic Merchandiser VendingMarketWatch.com September 2014 CHART 13: COMPANY CURRENTLY OFFERS ONLINE ORDERING ON ITS WEBSITE ● YES ● NO 59.8% 40.2% 2012/ 2013 61.2% 38.8% 2013/ 2014 CHART 12B: PRODUCTS ADDED THAT ADDRESS ENVIRONMENTAL CONCERNS, 5-YEAR REVIEW ● 2008/2009 ● 2009/2010 ● 2010/2011 ● 2011/2012 ● 2012/2013* 0 10 20 30 40 50 60 Other Coffee with sustainability features Water filtration devices to reduce bottled water Recycled products (cups, filters, pods, utensils) 30.2% 40.7% 26.7% 19% 23.9% 0% 0% 2.2% 6.5%* 2.3% 30.4% 31.5% 20.4% 38.8% 53.3%* 9.8%* 30.4%* 57.1% 35.9% 40.8% * 2012/2013 includes multiple mentions

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