Consumers demand
better coffee
Consumers are more educated about
coffee than ever before and opt-
ing for gourmet coffee choices. The
National Coffee Association (NCA)
reports that 34 percent of Americans
consume a gourmet coffee beverage
daily, up from 31 percent in 2013,
according to the NCA National
Coffee Drinking Trends (NCDT)
market research study. Daily non-
gourmet coffee drinking is down to
35 percent, a drop of 4 percentage
points from the year before.
Large offces are also demand-
ing a greater array of nontraditional
OCS products, especially in urban
areas. Products such as dried fruit
and nuts in bulk dispensers, iced
beverages, fruit delivery, cold brew
and fresh pastry cases are examples
of the emerging OCS requests from
locations who want to have compet-
itive offerings in order to attract the
best employees. Specifc demands
placed on OCS providers generally
varies with geographic placement of
the locations.
We Can Now Brew Both
Single?...How do you brew ?
Fresh Cup POD Brewer
Fresh Cup Capsule
K-Cup™ and similar Brewer
CX-3 Drink System, PODS + Powders
CX-3 Drink System, K-Cup™ and similar
capsules + Powders
NewcoCoffee.com
S P E C I A L A N N U A L R E P O R T : S T A T E O F T H E C O F F E E S E R V I C E I N D U S T R Y
34 Automatic Merchandiser VendingMarketWatch.com September 2014
CHART 13: COMPANY CURRENTLY
OFFERS ONLINE ORDERING ON
ITS WEBSITE
● YES ● NO
59.8%
40.2%
2012/ 2013
61.2%
38.8%
2013/ 2014
CHART 12B: PRODUCTS ADDED THAT ADDRESS ENVIRONMENTAL CONCERNS,
5-YEAR REVIEW
● 2008/2009 ● 2009/2010 ● 2010/2011 ● 2011/2012 ● 2012/2013*
0
10
20
30
40
50
60
Other Coffee with
sustainability
features
Water filtration
devices to reduce
bottled water
Recycled products
(cups, filters,
pods, utensils)
30.2%
40.7%
26.7%
19%
23.9%
0% 0%
2.2%
6.5%*
2.3%
30.4%
31.5%
20.4%
38.8%
53.3%*
9.8%*
30.4%*
57.1%
35.9%
40.8%
* 2012/2013
includes multiple
mentions