Automatic Merchandiser

SEP 2014

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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As single-cup coffees increase in sales, so does the placement of single- cup brewers. Countertop, brew-by- the-cup machines account for 22.3 percent of brewers placed on location in 2013/2014 (chart 6). As single-cup is more expensive per cup than other types of thermal and pourover OCS options, that likely kept the increase in single-cup brewer placements mod- est with only a 2.2 percentage-point increase over the prior year. Despite the number of placements, operators unanimously report that locations are inquiring about single-cup options and prices when searching for coffee service. Operators have seen consum- ers enthusiastically use single-cup systems when locations are willing to pay for that higher cost option. Cartridge-style brewers from well-known manufacturers are still the leaders in the single-cup brewer OCS marketplace. Key benefts of these machines include brand rec- ognition of the coffees available for these systems and their ability to brew coffee-based specialty drinks and personalized beverages. Some locations do not have the budget to offer cartridge single-cup options to their employees, but opera- tors are fnding other less expensive ways to give them what they want. One option operators are offering at locations with tighter budgets is S P E C I A L A N N U A L R E P O R T : S T A T E O F T H E C O F F E E S E R V I C E I N D U S T R Y 28 Automatic Merchandiser VendingMarketWatch.com September 2014 CHART 6: PLUMBED-IN, AUTOMATIC AND THERMAL AS % OF TOTAL, 4-YEAR REVIEW 3.1% 19.8% 20.1% 22.3% 15.8% 20% 13.8% 11.6% 2.2% 5.5% 7.4% 12.1% 9.6% 16.5% 18.3% 13.1% 10.4% 20% 20.1% 21% 24.4% 11.3% 8.3% 17.1% 12.9% 12.3% 12% 2010/2011 2011/2012 2012/2013 2013/2014 ● POUROVER GLASS POT ● AUTOMATIC GLASS POT ● PLUMBED-IN GLASS POT ● PLUMBED-IN THERMAL ● POUROVER THERMAL ● AUTOMATIC THERMAL ● SINGLE-CUP CHART 7: ESTIMATED MARKETSHARE OF SINGLE-CUP BREWER PLACEMENTS IN THE U.S., 5-YEAR REVIEW 2009/10 2010/11 2011/12 2012/13 2013/14 % Change MARKETER PRODUCT(S) Bodecker Brewed Bodecker 0.29% 0.23% 0.26% 0.36% 0.00% -0.36 BUNN Single serve pod brewers 1.60% Cafection Avalon 3.69% 4.10% 3.89% 1.98% 3.25% 1.27 Cafejo Cafejo 2.31% 2.20% 2.36% 2.35% 0.00% -2.35 Crane Café System, Genesis 1.24% 1.11% 0.95% 1.34% 0.31% -1.03 De Jung Duke Virtu 0.80% Filterfresh Filterfresh 2.08% 1.65% 1.43% 4.69% 2.93% -1.76 Grindmaster Grindmaster 1.38% 1.26% 1.35% 6.03% 0.14% -5.89 Keurig Keurig 36.79% 43.00% 46.23% 46.22% 39.62% -6.60 Kraft Gevalia, Tassimo Professional 0.60% 0.66% 0.81% 2.91% 3.85% 0.94 LaVazza Espresso Point, Lavazza Blue 2.12% 1.98% 1.68% 2.12% 0.40% -1.72 Mars Drinks Mars Drinks (Flavia) 35.50% 31.80% 30.13% 23.41% 37.52% 14.11 Newco Smartcup, Freshcup, CX-3 0.30% 0.31% 0.41% 2.15% 1.72% -0.43 Rheavendors Rhea, Cino, 0.44% 0.35% 0.33% 0.05% 0.00% -0.05 Saeco USA Saeco, Estro 2.69% 2.21% 2.00% 0.61% 0.03% -0.58 Sara Lee Douwe Egberts 0.42% 0.51% 0.44% 1.67% 1.94% 0.27 Starbucks Starbucks 0.92% 0.81% 0.75% 1.64% 2.60% 0.96 Suncana PodPro 0.53% Technologies Coffea Coffea 0.03% 0.16% 0.22% 0.03% 0.00% -0.03 VE Global Solutions Venus, Cypris, Juno, Prosyd 2.00% 1.91% 1.64% 0.12% 1.90% 0.59 Wolfgang Puck Wolfgang Puck 0.60% 0.15% 0.31% 0.38% 0.11% -0.27 Other 0.35% 0.27% 0.22% 0.76% 0.75% -0.01

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