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3.0 percent. The vending industry revenue growth of 2.0 percent still trails that of foodservice, but only by 1 percent, rather than the more than 2.5 percent of the 2012 report. Technomic also reports convenience stores showed a 2.5 percent growth, similar to that seen in vending. More Medium, Extra Large Vendors The number of small vending opera- tors in 2013, based on revenue, shrunk over the past year as many small companies closed or were acquired by other companies. The number of operators in the medium range, with an average of 5 to 19 routes, increased the most in 2013 as did the number of extra-large operators, in large part due to the acquisitions. In chart 2, the projected sales for 2013 for each size operator is sig- nifcantly different than in previous years. Automatic Merchandiser used a different system for calculating pro- jected sales in this year's report taking into account multiple factors including number of routes, employees, reported revenue and revenue percentages from the prior year. This latest data shows that more than a third of the overall industry revenue is brought in by small- and medium-sized operations. June 2014 VendingMarketWatch.com Automatic Merchandiser 27 V E N D I N G S P E C I A L R E P O R T CHART 6: STRATEGIES FOR HANDLING HIGHER COSTS, 3-YEAR REVIEW PRODUCT 2011 2012* 2013* Raised prices 18.30% 83.10% 80.6% Absorbed extra cost 14.18 62.3 58.8 Eliminated unproftable account 7.99 47.3 45.7 Rearranged routes 11.86 46.2 39.4 Reduced service frequency 10.31 42.1 35.4 Lowered commissions 6.96 33.1 29.7 Rearranged job responsibilities 4.12 22.4 15.7 Reduced equipment in accounts 4.64 22.4 14.7 Switched to using more cost-effcient vehicles 2.06 14.5 14.2 Postponed parts or equipment buys 6.96 19.7 12.1 Reduced product variety 3.35 10.7 7.6 Reduced company travel 2.84 12.8 7.3 Adjusted compensation/benefts 3.35 7.7 5.8 Postponed equipment repairs 3.09 4.9 3.1 * Includes multiple mentions 4.7% 6.9% 4.2% 14.1% 16.9% 17.7% 5.9% 3.6% 4% Divested Acquired Both acquired and divested Neither acquired nor divested 75.3% 72.7% 74.1% 27.9% 30.9% 34.1% 21.8% 16.2% 13.6% 53.5% 56.3% 55.9% 55.5% 12.4% 21.8% No change Reduced Added Warehouse Repair Delivery Sales 30.4% 30.5% 15.4% 25% 33.3% 35.6% 69.6% 73.7% 30.8% 38.9% 26.9% 11.1% 26.9% 25% 41.2% 38.1% Warehouse Repair Delivery Sales 23.7% 22.4% 11.3% 13.3% 22% 30.6% 61% 55.1% 45% 50% 15% 10% 11.3% 16.7% 23.7% 22.4% 8.6% 6.6% 2.5% 2.9% 11.5% 8.8% 8.2% 2.7% 5.2% 20.1% 22.5% 9.1% 0.4% 0.9% 8.8% 5.9% 4.7% 7% 1.3% 6.8% 28.5% 26.8% 31.3% 8.8% 22.2% 4.1% 1.4% 2.5% 5.3% 1% 1.1% 8.55% 13.7% 2011 2010 2012 8% 7.2% 2.9% 3.1% 11.5% 8.1% 7.6% 2.9% 6.4% 20.2% 22% 2013 CHART 3: MACHINES BY LOCATION, 4-YEAR REVIEW ● Manufacturing ● Offices ● Hotels/motels ● Restaurants, bars, clubs ● Retail sites ● Hospitals, nursing homes ● Universities, colleges ● Elementary, middle, high schools ● Military bases ● Correctional facilities ● Other CHART 4A: STAFFING CHANGES, 4-YEAR REVIEW ● 2010 ● 2011 ● 2012 ● 2013 CHART 4C: AREAS WHERE STAFF WAS REDUCED, 4-YEAR REVIEW ● 2010 ● 2011 ● 2012 ● 2013 CHART 4B: AREAS WHERE STAFF WAS ADDED, 4-YEAR REVIEW ● 2010 ● 2011 ● 2012 ● 2013 CHART 5: ACQUIRED OR DIVESTED BUSINESS, 3-YEAR REVIEW ● 2011 ● 2012 ● 2013 autm_26-39_0614SOVI.indd 27 6/11/14 10:06 AM