Automatic Merchandiser

JUN 2014

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

Issue link: http://automaticmerchandiser.epubxp.com/i/331646

Contents of this Issue

Navigation

Page 21 of 43

The other thing that Pavlic has noticed about micro markets is that they don't just appeal to one type of customer. At frst, the special packag- ing and ability to offer specialty items looked like it would be most attractive to white collar locations, recalls Pav- lic. In fact, the company's frst micro market was in a law offce. "It was an epic fail," said Pavlic. He attributes the market's soft sales to the fact that the lawyers still had an hour lunch break and there were many other food options in the area. However, there was an upside. It forced Pavlic Vending into salad offer- ings and nicer sandwiches, which has been an excellent addition to the mar- kets in the long run. Per capita, Pavlic sees micro markets success weighted towards blue collar locations, it's just a matter of getting the product variety correct. Also, the location has to be reasonably secure. OCS variety in micro markets How to provide coffee in micro mar- kets seems to be unique to each loca- tion. Pavlic Vending offers coffee in its markets in three ways. The frst is with a standard drip brewer, which customers pay for by the cup at the micro market kiosk. In other markets, Pavlic Vending offers bean to cup machines so the consumer can have a single-cup option. The company also has a few micro markets that use hot drink vending machines. "The cof- fee is a wild card when it comes to the micro market," Pavlic explained. He fnds many different hot beverage solutions are successful in markets. Coffee equals family passion Micro markets aren't the only place that Pavlic Vending offers a variety of OCS solutions. Pavlic inherited a passion for serving great coffee and it shows in all Pavlic Vending divisions. "It probably started with my dad," said Pavlic about the operation's dedication to coffee. The Modern Coffee division was added to Pavlic Vending in the late 1970s as coffee brewers were becoming more com - Shelf-stable items are stacked in Pavlic's warehouse, while food goes in the walk-in cooler. Jim Fronberry focuses on sales. Office manager Laura Janus, right, works closely with Linda Gilsinger, purchasing manager. '' The coffee is a wild card when it comes to the micro market. '' 22 Automatic Merchandiser VendingMarketWatch.com June 2014 S U C C E S S S T O R Y autm_18-25_0614OpProfile_F.indd 22 6/10/14 11:49 AM

Articles in this issue

Links on this page

Archives of this issue

view archives of Automatic Merchandiser - JUN 2014