Automatic Merchandiser

MAY 2014

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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Contents MAY 2014 V O L U M E 5 6 , N U M B E R 4 Facebook/VendingMarket @VendingMagazine http://linkd.in/VendingMarketWatch D E P A R T M E N T S 6 ▶ Editor's Note It is possible to market to Baby Boomers and Millennials at the same time. 8 ▶ Publisher's Note Although the newsletter is going through a redesign, the new VMW Today will still bring operators up-to-date news daily. 10 ▶ VendingMarketWatch News 12 ▶ OCS Update In 2014, espresso and specialty coffee beans are preferred by more than a third of U.S. coffee drinkers. 24 ▶ Products 26 ▶ Post OneShow coverage NAMA pulls off another successful OneShow. 28 ▶ Spotlight 28 ▶ Marketplace F E A T U R E 14 ▶ Count on it: Four ways to create a better business culture Operators need to count their money, product, problems and progress to create a better business culture, which can be achieved by integrating control boards, VMS systems and other technologies. 18 18 ▶ Investing for the future All Star Services' investment in technology, such as telemetry, cashless and an updated VMS, revitalized this Michigan-based company to become one of the largest vending, office coffee and foodservice operations in the Midwest. S U C C E S S S T O R Y BONUS CONTENT ▶ LEGISLATIVE UPDATE: U.S. Mint calls for comments about the metallic content of coins. www.vendingmarketwatch.com/ 11431778 ▶ BLOG: 2014 NAMA OneShow – "Can You Hear Me Now?" www.vendingmarketwatch.com/ 11409772 Ray Sterling, service manager for All Star Services, keeps equipment running. on VendingMarketWatch.com 4 Automatic Merchandiser VendingMarketWatch.com May 2014 autm_2-5_0514TOC.indd 4 5/5/14 1:47 PM

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