Automatic Merchandiser

MAY 2014

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

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NAMA pulls off another successful OneShow AMA's Vice President of Events LyNae Schleyer announced a total attendance of 4,304 at the 2014 NAMA OneShow that took place in Chicago, Ill., from April 9 to 11. Schleyer reported that 1,426 total operators representing 574 companies participated this year, slightly less than 2013's number. Learn more about the 2014 OneShow online at www.vendingmarketwatch.com/11434044. N Burdette Beckmann management team members Mike Wein, (left), Lyndon Breaux, Paul Van Vleck, Doug Schnurr, Robert Taylor, Dave Jorgensen, Greg White, Tom Ferraro, Lisa Mattias, Eric King, Robert Mattias, John Platt, Ashley Grater, Tom Jackson, Kevin Boland and Sean Geaney, gather in Chicago, Ill., for NAMA's OneShow. Dave Wilcox (far left) and Paul Schindelar (far right) of Mondelez International present Mike Edwards with the 2013 Route Driver of the Year award. Edwards of Greensboro Vending located in Greensboro, N.C., was selected out of over 100 nominees to win the award. He was accompanied by his wife, Jennifer. Read more about Edwards at www. vendingmarketwatch.com/11317885. Now that operators have made the leap into micro markets, many are curious to learn better ways to maximize profitability within those markets. In the OneShow session entitled "Maximizing Profitability In A Micro Market," Avanti's Jim Brinton and 365 Retail Markets' Joe Hessling offered operators nearly a dozen straightforward ways to succeed in a micro market. To read the full story, visit www. vendingmarketwatch.com/11431411. Fitting together a select number of well-priced products to return the best profits is at the core of a vending or micro market business. It requires time, attention and data. With more products than ever before, the task has some operators struggling. That's why Michael Kasavana, Ph.D., NAMA Endowed Professor, School of Hospitality Business at Michigan State University, introduced a redesigned menu engineering model borrowed from the foodservice sector, and tailored it to the vending and micro market industry. Kasavana presented the model, called Product Intelligence, to attendees of the NAMA OneShow session, "Product Engineering: Pricing Drives Success" on April 9. "Menu engineering, as a pricing model, is the no. 1 selling pricing model for restaurants. Through product intelligence, it can be part of the vending and micro market business," Kasavana told operators. For the full story, visit www.vendingmarketwatch. com/11430864. BONUS CONTENT on VendingMarketWatch.com ▶ VIDEO: 2014 NAMA OneShow Attendee Refections www.vendingmarketwatch.com/11416049 ▶ BLOG: Multifaceted Operators Need Multi-Purpose Equipment www.vendingmarketwatch.com/11434062 26 Automatic Merchandiser VendingMarketWatch.com May 2014 N A M A O N E S H O W autm_26-28_0514PostShow.indd 26 5/2/14 11:40 AM

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