T
he vending industry frst heard
about EMV or Europay, Mas-
terCard and Visa, at the 2013
NAMA OneShow during Dr.
Michael Kasavana's V-Engi-
neering: The next generation
panel and educational session.
Ron Spinella, executive vice presi-
dent at Apriva, shared with attend-
ees that by 2018, major credit card
companies in the U.S. would be
switching to EMV technology.
Commonly seen as a chip card
where there is a mini microproces-
sor or chip embedded in the physi-
cal credit card, EMV technology has
been around since the early 1990s.
It is used in Europe along with a
personal identifcation number or
pin entered at the time of sale. Data
is transmitted from the chip to the
cashless payment device and back
again. The chip is extremely diffcult
WHAT
YOU NEED
TO KNOW
By Emily Refermat, Editor
Vending operators would need to replace most of their
current contact card readers to accept EMV cards, but
does the industry need EMV? Many say no.
EMV
54 Automatic Merchandiser VendingMarketWatch.com April 2014
E M V T E C H N O L O G Y
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