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AUTOMATIC MERCHANDISER (USPS 017-280) (ISSN 1061-
1797, print; ISSN 1948-5697, online) is published nine times
per year: February, March, April, May, June, August, September,
October and December by Cygnus Business Media. Periodicals
postage paid at Fort Atkinson, WI and additional entry offices.
POSTMASTER: Please send all change of address to AUTOMATIC
MERCHANDISER, PO Box 3257, Northbrook, IL 60065-3257. Canada
Post PM40612608. Return Undeliverable Canadian Addresses
to: Automatic Merchandiser, PO Box 25542, London, ON N6C 6B2.
Volume 56, Number 3 Printed in the U.S.A.
CONSULTANT
REPRESENTATIVE,
ITSL MEDIA
REPRESENTATIVE
M O R E F E A T U R E S
38
▶
Business Basics
Marketing for effect:
Make a big impact
with a small budget
Programs to build a brand,
win contracts and increase
business succeed not from the
money spent, but from how
the program is executed.
44
▶
How will smartphones
impact vending in the
next decade?
The industry needs to commission
smartphone apps that are engaging
and provide consumer purchasing
data that can be used to increase
sales and gain marketing payments.
D E P A R T M E N T S
8
▶
Editor's Note
Dynamic scheduling will help the
operator maintain margins as more
employees use home offices.
10
▶
Publisher's Note
Without competition there would
be no reason to innovate.
Contents
44
BONUS CONTENT on VendingMarketWatch.com
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REDESIGNED DAILY
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com/reg/newsletter
12
▶
VendingMarketWatch
News
16
▶
OCS Update
California university opens coffee
research center.
52
▶
2013 Route Driver
of the Year Winner
Mike Edwards, Greensboro
Vending & Coffee Co.
62
▶
Product News
62
▶
Spotlight
63
▶
Marketplace
▶
VMWTV: NAMA OneShow Highlights
www.vendingmarketwatch.com/video/11354737
▶
BLOG: SMARTPHONES UNLOCK NEW FORMS OF PAYMENT
www.vendingmarketwatch.com/ 11354862
6 Automatic Merchandiser VendingMarketWatch.com April 2014
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