Automatic Merchandiser

APR 2014

Automatic Merchandiser serves the business management, marketing, technology and product information needs of its readers including vending operators, coffee service operators, product brokers, and product and equipment distributors in print.

Issue link: http://automaticmerchandiser.epubxp.com/i/288030

Contents of this Issue

Navigation

Page 15 of 67

he popularity of coffee in the U.S. cannot be ignored. It is a commod- ity consumed daily by most people, yet other than health aspects, there is relatively little scientifc research on the specifcs of roasting and brew- ing coffee. That's why this year the University of California Davis (UC Davis) in Davis, Calif. developed a coffee research center focused on partnering with companies through- out the coffee industry. Focus is on industry challenges The UC Davis Coffee Center spun out of the university's world-renowned Food for Health Institute, which takes a multi-disciplinary approach to solving problems in agriculture, food and health. When researchers within the Institute started looking at the coffee supply chain, they saw the potential for solutions to industry- wide problems. Companies could be throwing out high-value products creating incredible amounts of waste. Over several months, the Institute put together researchers interested in the study of coffee and launched the Coffee Center on March 11, 2014 with a research conference. During the event, Dr. William Ristenpart, professor in the Depart- ment of Chemical Engineering & Materials Science at UC Davis spoke on the lack of academic programs focused on the future generation of coffee scientists and proposed a cur- riculum focused on coffee. Last fall, he used the principles of making cof- fee to teach undergraduate students about chemical engineering. The students roasted beans, took apart a coffee mixer and for their fnal project, were tasked to brew the best cup of coffee with the least amount of energy. Samara Freeman, assis- tant director, business devel- opment/operations at the Food for Health Institute reported receiving industry-wide responses from the March 11 conference. "From this event we heard back from roasters, green coffee buyers, coffee shops and machine manufacturers who all called for more research in coffee," she said. "Roasters contacted us looking for innovations in roast- ing. People want to fnd a better way on how to deliver coffee products to the consumer." Major in coffee? In the long run, the Center hopes to create a major in coffee, but not just to undergraduates receiving a bach- elor's. "We would also offer short courses in the UC extensions so that companies could send employees to gain more knowledge on the coffee process," said Freeman. The UC Davis Coffee Center may be in its infancy, but it has the vision of solving common problems within the coffee industry. "One of our goals is to be industry-relevant," said Free- man. "We want a program that is going to stimulate innovation through taking what we know about coffee and using it as a vehicle to train the next generation of scientists." They believe they can do this through edu- cating the next generation of employ- ees in the coffee industry. Although unique, UC Davis' idea to integrate coffee and study is not new. At Vanderbilt University, an Institute for Coffee Studies was established ffteen years ago in 1999 to investigate health effects of cof- fee consumption, promote research into coffee production and to pro- mote economic development pro- grams with other countries. Eight years later in 2007, the program was expanded beyond biomedical aspects of coffee research. Looking to partner The UC Davis Coffee Center is still in a formation phase, and it wants feed- back from the industry. Researchers are focused on the common coffee industry problems going forward. "We are looking for partnerships that would allow us to research new solutions to industry-wide problems," Freeman concluded. "We want to be responsive to industry needs." No matter the size or location of the operation or company, Freeman notes that any partnership would positively infuence future coffee research. T University opens coffee research center By Adrienne Zimmer, Assistant Editor 16 Automatic Merchandiser VendingMarketWatch.com April 2014 O C S U P D A T E S P O N S O R E D B Y autm_14-17_0414OCSUpdate.indd 16 3/26/14 9:23 AM

Articles in this issue

Links on this page

Archives of this issue

view archives of Automatic Merchandiser - APR 2014