EDITOR'S
NOTE
BY
EMILY
REFERMAT
Taking the
pulse of vending
Introducing the Operator Confdence Index –
a real-picture of the vending environment
1233 Janesville Ave., P.O. Box 803,
Fort Atkinson, WI 53538-0803
BUSINESS STAFF
PUBLISHER
Monique Terrazas
Telephone: (920) 568-8386
E-mail: Monique.Terrazas@
VendingMarketWatch.com
INTEGRATED MEDIA Jamie Bauer
CONSULTANT Telephone: (920) 568-8314
E-mail: Jamie.Bauer@
VendingMarketWatch.com
LIST RENTAL
Elizabeth Jackson
Account Executive
Merit Direct LLC
Telephone: (847) 492-1350, ext. 18
E-mail: ejackson@meritdirect.com
EUROPEAN SALES Julian Maddocks-Born
REPRESENTATIVE, Sales Director
ITSL MEDIA julian@itsluk.com,
+44 (0)1442 230033
T
Benedict Hume
he Consumer Confdence Index has
been around for 46 years. It's a tool
that indicates the degree of optimism
on the state of the overall economy that
consumers are expressing through their
activities of savings and spending. In
simple terms, increased consumer confdence indicates economic growth, while
a decrease implies a slowing economy.
Well, starting this fall, Automatic
Merchandiser and
VendingMarketWatch.com are
bringing a similar
tool to the vending, micro market
and offce coffee
service channel.
We are launching
the frst ever Operator Confdence
Index (OCI).
THE OCI
allows
us to see
trends on
a monthly
basis
A close up look
Sponsored by Mondelez International
and published
online and in a
quarterly management eNewsletter,
the OCI will track
operator sentiment
for the vending,
micro market and OCS industry. It will
provide a snapshot of how operators
view the current state of the channel
and the why behind the views.
Facebook/VendingMarket
6
Automatic Merchandiser
For the frst time, industry members
will be able to see how the business is
doing on a monthly basis, instead of
waiting for a once-a-year report. And the
best part is that the results will be timely,
based on the most recent data, instead of
numbers from the previous year.
Sales Manager
benedict@itsluk.com
+44 (0)1442 288287
EDITORIAL STAFF
EDITOR
ASSISTANT EDITOR
The OCI will be made up of monthly
surveys and comments made by vending,
micro market and offce coffee service
providers with active businesses. In
short, the panel is made up of you, our
readers. Their commitment to the industry in joining the VendingMarketWatch
Board of Operators will be recognized
with regular acknowledgment on our
Website and in the print editions of the
magazine. Due to their time commitment
and willingness to share their experiences, we will all beneft. The OCI will
allow us to benchmark views on sales,
industry growth and the future outlook.
If you would like to be added to the
VendingMarketWatch Board of Operators and participate in the OCI, please
send me an email.
The OCI is a great opportunity and
I'm delighted that Automatic Merchandiser and VendingMarketWatch will
call it home. The frst OCI installment
will be available the week of Oct. 8,
2013, so make sure you're signed up for
the new Vending Quarterly eNewsletter so you don't miss this exceptional
new resource.
@VendingMagazine
VendingMarketWatch.com
http://linkd.in/VendingMarketWatch
October 2013
Adrienne Zimmer
Telephone: (920) 563-1651
E-mail: Adriennne.Zimmer
@VendingMarketWatch.com
SUPPORT STAFF
ART DIRECTOR
Based on operator response
Emily Refermat
Telephone: (920) 563-1615
E-mail: Emily.Refermat
@VendingMarketWatch.com
Erin Brown
PRODUCTION DIRECTOR Steve Swick
PRODUCTION SERVICES Barb Evenson
REPRESENTATIVE Telephone: (920) 563-1629
Fax: (920) 568-2392
E-mail: Barb.Evenson@cygnus.com
AUDIENCE
DEVELOPMENT MANAGER
Wendy Chady
PUBLISHED AND COPYRIGHTED 2013 BY
CHIEF EXECUTIVE OFFICER John French
CHIEF FINANCIAL OFFICER Paul Bonaiuto
EXECUTIVE VICE PRESIDENT Gloria Cosby
VICE PRESIDENT, AUDIENCE DEVELOPMENT Julie Nachtigal
VICE PRESIDENT, TECHNOLOGY Eric Kammerzelt
VICE PRESIDENT PRODUCTION OPERATIONS Curt Pordes
VICE PRESIDENT, HUMAN RESOURCES Ed Wood
VICE PRESIDENT, MARKETING Gerry Whitty
DIRECTOR OF DIGITAL BUSINESS DEVELOPMENT Lester Craft
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AUTOMATIC MERCHANDISER (USPS 017-280) (ISSN 10611797, print; ISSN 1948-5697, online) is published nine times
per year: February, March, April, May, June, August, September,
October and December by Cygnus Business Media. Periodicals
postage paid at Fort Atkinson, WI and additional entry offices.
POSTMASTER: Please send all change of address to AUTOMATIC
MERCHANDISER, PO Box 3257, Northbrook, IL 60065-3257.
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Addresses to: Automatic Merchandiser, PO Box 25542, London,
ON N6C 6B2. Volume 55, Number 8
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