OCS
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Serious About Coffee Service?
By Jeff Deitchler, Contributing Editor
NAMA's CoffeeTea&Water; is a must attend event
I
n just a few months, many of
our industry's top leaders will
gather for NAMA's blockbuster
CoffeeTea&Water; (CTW) 2013, the
single largest coffee, tea and water
service show for operators in the U.S.
To be held in Nashville, Tenn., Nov.
12 to 14, CTW is our industry's must
attend event dedicated to networking
and education. Anyone serious about
the profession simply cannot afford
to miss this event.
Busy operators might wonder why
attending is so important, but anyone
who has participated in one of the past
events can list a string of valuable benefts. For me, I can tell you that over the
past fve years, since its inception, my
employees have beneftted more from
NAMA's CTW than any other event
in our industry. Education has always
been the centerpiece of CTW and it
delivers learning offerings created
solely with the needs and challenges
of our industry in mind. It is without
a doubt the best money I spend each
year on employee education because it
delivers specifc knowledge and skills
that are easy to deploy and gives our
employees the confdence they need
to be successful sales people.
NAMA's CTW is also the "must
see" event each year, and the one
chance that OCS operators, large
and small, have to gather together to
share experiences, discuss best practices, compare results or just share a
few laughs. The event delivers keynote speakers that entertain, educate,
inform and are accessible at networking events. It provides industry specifc research that operators would
Nashville,Tenn.willbehometoNAMA's2013CoffeeTea&Waterevent.;
Your registration
fee includes:
• Onebreakfastandlunch
• Twonetworkingreceptions
• 12educationalsessions
• Openingandclosing
sessions
• AccesstotheIBWAbottled
watershow(40booths)
• Sixhoursofsupplierexhibits
• Morethan100booths
typically not have access to nor the
ability/resources necessary to compile
on their own. It's also the one place for
suppliers and manufacturers to showcase everything that is new — where
operators can enjoy promotional items
only available at the show, which help
recoup the costs of attending.
If all of that weren't enough, this
year attendees will enjoy the Gaylord
Opryland Resort and Convention
Center. This world renowned resort is
minutes away from downtown NashOctober 2013
ville and refects traditional Southern
hospitality. The hotel is also close to
top Nashville landmarks such as the
Grand Ole Opry, Gaylord Springs and
General Jackson Showboat.
For current details and regular
updates, bookmark the CTW Webpage
and check back often: www.vending.
org/education/coffeeevent.php
All of us in coffee service are passionate about our work and dedicated
to providing everything our industry
needs to better understand the market, increase proftability and prosper. We're excited to be working with
you to develop tools and strategies
that help welcome in a new era of
success for you and your business,
and we look forward to seeing you
in Nashville!
VendingMarketWatch.com
ABOUT THE AUTHOR
Jeff Deitchler is general
manager for Wichita,
Kan.-based PrairieFire
Coffee and was named
NAMA's 2013 OCS
Operator of the Year.
Automatic Merchandiser
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